During a conversation, TheGrefg, a Spanish streamer, disclosed his higher earnings from broadcasting on Kick compared to Twitch. This prompted the green platform to join in on the discussion.
TheGrefg has a massive online following, with millions of fans on platforms such as X, YouTube, and various other sites.
On September 4, the creator announced that he had begun to investigate his earnings from streaming on both Kick and Twitch, and compared the amount of money he was making on each platform.
The findings were quite surprising. TheGrefg earned $7,000 with 4,579 subscribers on Amazon-owned Twitch, while on Kick, he made a staggering $50,562 with 10,668 subscribers.
“The streamer clarified that on Twitch, the subscription amounts to $1.53, while on Kick, it amounts to $4.73.”
With the 24-hour live stream with Frank, I’ve been curious about the subject of subs on Twitch and Kick. TWITCH: 4579 subs = $7007.25 KICK: 10668 subs = $50562 In other words (in my case); The sub on Twitch reaches me: $1.53 The sub on Kick reaches me: $4.73 Should I continue? pic.twitter.com/l8vGQx5UOD
— Grefg =) (@TheGrefg) September 4, 2024
One important factor contributing to this difference is that Twitch receives 30% of a creator’s subscriber earnings, while Kick only takes a 5% cut through its sub-split.
As the post started to gain popularity, Kick’s Head of Strategic Partnerships, Andrew Santamaria, joined in and encouraged additional creators to use Kick for multistreaming.
“According to him, Kick is the most effective tool for increasing subscription revenue from a strategic standpoint. It’s astonishing to witness streamers gain 10K subscribers in a single night and give away 30-50% of that to a large corporation.”
From a strategic POV. KICK is the best tool to drive serious sub revenue. It’s wild to watch Streamers get 10K subs in one night and throw 30-50% of that out to a Mega Corp. Multistream and drive gifters to your KICK to max out earning potential. https://t.co/qwqFm4aOUS
— Santamaria (@Svntvmvriv) September 5, 2024
He recommended multistreaming and driving gifters to your Kick to maximize earning potential as additional advice for streamers to earn more money.
Santamaria’s statement aligns with similar sentiments expressed by Ryan ‘Fwiz’ Wyatt, former Head of Gaming at YouTube. Wyatt had commended TimTheTatman’s choice to multistream after his exclusive contract with YouTube had ended.
“According to him, when Twitch made its partner policy more flexible, permitting individuals to stream on various platforms (a commendable decision that deserves recognition), the optimal solution was to multi-cast. This would help expand one’s audience and take advantage of the abundance of user-friendly software available.”
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