Recently, Korean netizens have uncovered the unique aspect of aespa Winter’s partnership with Toreta in comparison to other celebrities with comparable CF agreements.
In April 1, Coca-Cola Korea revealed that Winter would be the new ambassador for their isotonic drink brand, Toreta. Ever since, Korean netizens eagerly anticipated her first commercial with them. The highly anticipated ad was finally unveiled in the second week of April and received glowing reviews from South Koreans.
People are currently uncovering the reasons behind Winter’s CF being incredibly revitalizing. Continue reading to learn all the specifics.
What Makes aespa Winter’s Toretta CF Special Compared to Other Idol Brand Deals?
Toreta has chosen Winter to be their new advertising model.
Coca-Cola Korea announced on April 1 that the aespa member would be the new model for Toreta, sharing a photo on their official Instagram account. The caption read, “Toreta! and Winter met!”
In the picture, Winter is standing with a cheerful expression and facing the camera, accompanied by Toreta. Winter’s blonde hair is the most striking feature, complementing her beautiful appearance.
https://www.youtube.com/watch?v=xGwqgR7ffFI
Until this point, the majority of ion drink brands have opted for black-haired or brunette models in their advertisements. Furthermore, they commonly use a blue background to convey the refreshing qualities of their drinks. This has been the established formula for such advertisements.
An excellent illustration can be seen in the way Pocari Sweat manages its endorsements. The brand has consistently featured a diverse range of models, including Kim So Hyun, TWICE, Lee Eun Jae, and Chuu. One noticeable similarity in all their advertisements is that the models are portrayed with either black or brown hair and are positioned against a blue backdrop.
As a result, upon the initial release of Winter’s photo with blonde hair, numerous netizens on social media platforms, including X (formerly known as Twitter), expressed their opinions with statements such as “Winter is amazing, but is it appropriate for a blonde model to promote ion drinks? Are there any standards and guidelines in place?”
The Reaction of Korean Netizens to aespa Winter’s Toreta CF
On April 15, two advertisement videos of 15 and 30 seconds were released and received varying responses on social media.
https://www.youtube.com/watch?v=jHzOQQhA2S8
The advertisement effectively captures the essence of ion drinks through Winter’s vibrant yellow blonde hair blending seamlessly with the lush green background, highlighting the drink’s refreshing and distinctive qualities.
https://www.youtube.com/watch?v=9bTwiHuKsXI
The video was met with a positive response from netizens, who welcomed the introduction of a new formula for the ion drink advertisement. Many left comments expressing their support for Winter’s ad, with some saying,
- “It’s okay not to follow the official ion drink black hair rule.”
- “In ion drink ads, is black hair the norm and rule of the world? Winter’s blonde ad broke prejudices.”
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