This Male Idol’s Steamy Skincare Tutorial Is the Talk of the Town

Despite being known for his musical talents, MONSTA X’s Shownu recently made waves in the K-pop industry with a video revealing his skincare routine. While the video quickly gained popularity, it was not his skincare advice that captured the interest of netizens.

It is a common practice for male idols to endorse skincare and makeup brands, often revealing their personal routines to their fans. These endorsements not only showcase the idols’ beauty tips, but also contribute to the success of the brands they represent by increasing sales.

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On May 16, while on a trip, Shownu delighted fans by sharing a video where he appeared shirtless and applying a serum on his face. Netizens were impressed by his nighttime skincare routine, but they were truly captivated by Shownu’s fit physique and striking looks.

Shownu of MONSTA X shows off his SkinCare Routine during a trip. pic.twitter.com/EU1GYpciyv

— Pop Base (@PopBase) May 16, 2024

Although the video was meant to advertise skincare products, social media platforms were bombarded with comments about Shownu’s good looks and physical appearance by netizens. Many even playfully stated that they were unable to pay attention to the skincare routine because of Shownu’s irresistible charm.

nothing to see here, y’all can leave 😌 https://t.co/KE5IYgBLxG pic.twitter.com/2HZrXuAqzU

— natti 🍯🧸• 𝒎𝒊𝒔𝒔𝒊𝒏𝒈 𝒉𝒐𝒏𝒆𝒚 (@honeybearbebe) May 16, 2024

i really do love skincare. a good skincare routine is so important. skincare is actually my passion. so thank you for this shownu. thank you https://t.co/Jsjn8GALve pic.twitter.com/SPlVElR8Ec

— 🦎 (@bigmonstas) May 16, 2024

Man or a bear?The bear every single time ESPECIALLY IF THE BEAR IS SHOWNU HOMAHGOD pic.twitter.com/pY0yKYlbno

— judy 😚 Son Hyunwoo’s 🧸 (@judygarci) May 16, 2024

In addition to demonstrating his skincare routine, Shownu’s video also emphasized his significant fan following and influence. This presents an opportunity for skincare companies to leverage his widespread appeal by enlisting him as a product endorser, knowing that his endorsement would greatly increase sales.

Recently, Shownu, a well-known member of MONSTA X, has been receiving a lot of attention for his remarkable physical transformations. Fans have been vocal about showing their support for him, from his weight fluctuations to his recent 4-kilogram (9-pound) gain.

Despite initial concerns about his thinner frame, Shownu’s return to a healthier weight has been met with enthusiasm. Fans admire his openness about his journey, viewing it as a positive and empowering message about self-image and physical well-being.

Despite everything, the main concern remains on Shownu’s overall well-being and happiness, highlighting that these aspects hold greater importance than adhering to societal norms. His willingness to openly discuss his weight fluctuations serves as a source of inspiration, breaking beauty standards and promoting a healthier and more balanced approach to physical and mental health.