In the fiercely competitive realm of K-pop, going viral can be the determining factor for an artist’s success or failure.
In recent events, there have been accusations that rookie boy group 82MAJOR’s management company, Great M Entertainment, had falsely created their path to success, causing the group to become embroiled in controversy.
The source of the controversy is a post that went viral online, stating that 82MAJOR’s hit song “Choke”had reached the top of the U.S. radio charts.
The post, which received considerable recognition with more than 24 thousand views, showcased a chart from Digital Radio Tracker that purportedly ranked the group at the top spot.
Upon further examination, it was discovered that there were a few inconsistencies. Upon clarification from Digital Radio Tracker, it was confirmed that although “Choke”had reached a high position on a chart, it was specifically for independent radio stations and not the commonly referenced U.S. radio charts.
This differentiation caused numerous netizens to criticize Great M Entertainment for creating a deceptive storyline in order to increase the group’s exposure, utilizing FIFTY FIFTY’s past achievements as a driving force.
Despite achieving viral fame with their hit song “Cupid,”girl group FIFTY FIFTY had still faced controversy.
The group, operating under a smaller company, had succeeded in garnering widespread attention but not without facing its fair share of scrutiny.
The claims against Great M Entertainment imply a tactic of “fake virality”or “mediaplay”- creating the illusion of natural popularity through deceitful or inflated assertions.
While not rare in the competitive realm of K-pop, this strategy raises ethical issues regarding transparency and authenticity within the industry.
Despite the ongoing debate, there is no denying that 82MAJOR has attracted a number of new listeners through these endeavors.
- I think they might soar too; I watched the music video several times because it’s so visually appealing, almost like watching models.
- I watched the music video, it’s really trendy. The members’ styling gives a street model vibe. Looking at the comments, everyone seems to want to see a small miracle
- As expected, my idol sense… This group’s songs are good, and their stage presence is awesome too. They perform so well, I watched everything without skipping.
- Buzz I’m leaving~ I’m leaving~ Wow, the music video and styling are cool, probably the hippest I’ve seen recently
- Oh, I’m seeing them for the first time, but they’ve got a vibe, haha. It feels like they’re reminiscent of the second generation boy groups from the 2010s, but their music is very trendy. And the members are… quite appealing, it could catch on, haha.
- Wow, it feels like a reinterpretation of early 2000s dance singers, with a touch of sophistication and hipness added…
Despite the viral post introducing the group to a new audience, it is uncertain if this exposure will lead to long-term fan support.
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