Taylor Swift’s influence knows no bounds – even on TikTok, as they have recently announced a new #TSTheErasTour in-app experience that is sure to delight her loyal fans.
Ever since the Eras Tour kicked off in March 2023, TikTok has served as the primary platform for fans to not only live stream their concerts to Swifties around the globe, but also to share snippets and their personal experiences from the shows.
Currently, TikTok is welcoming Taylor Swift enthusiasts onto the platform by launching a specialized in-app feature for Swifties worldwide.
The Taylor Swift Eras Tour experience on TikTok
Thanks to a brand new experience, TikTok has provided fans with a way to participate in the Eras Tour regardless of their location around the globe.
Every week, fans can participate in album-related challenges to earn themed-profile frames and digital beads, allowing them to craft their own personalized in-app friendship bracelet. Fans who successfully complete all 11 weeks of challenges will receive a special Swiftie profile frame as a final reward.
The event will showcase clips from each tour location and a curated playlist corresponding to the album theme of the week.
A header of Taylor Swift shows up when searching for #TSTheErasTour
How to discover the #TSTheErasTour experience on TikTok
To find the #TSTheErasTour on TikTok, fans can either click the anchor that appears next to Taylor Swift content or interact with the search banners that pop up when searching for related terms like #TSTheErasTour.
It appears that this is only available through the TikTok app, and it is unknown if it will be made available for desktop users in the future.
How does it work?
Each week, you must complete five challenges to earn the corresponding week’s bead. By successfully completing the tasks each week, you will have the opportunity to unlock a limited-time profile frame.
TikTok has gone all-out by creating challenges for Taylor Swift fans to do
There are a total of 12 weeks’ worth of challenges that must be completed in order to unlock all available beads and profile frames. By unlocking all 11 rewards, you will receive a certified Swiftie profile frame that resembles a friendship bracelet as a reward.
During the first week, in order to acquire the bead, you must successfully complete five tasks that involve:
- Follow Taylor Swift on TikTok
- Follow Taylor Nation on TikTok
- Share the page
- Watch a #TSTheErasTour video
- Create a post with the hashtag #THETORTUREDPOETSDEPARTMENT
After collaborating with TikTok for the release of her 11th studio album, The Tortured Poets Department, in April 2024, the singer invited fans to join in the celebration by using the hashtag #TheTorturedPoetsDepartment on TikTok. In addition, special challenges were created for users to unlock exclusive album artwork for their profiles.
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