TikTok’s In-App Campaign for BTS Jimin’s 2nd Solo Album MUSE Launches

To celebrate the launch of BTS member Jimin’s second solo album “MUSE”, TikTok has revealed a new campaign titled “#Jimin_Who”that offers a fresh in-app experience.

Fans will be given the opportunity to participate in challenges in order to unlock a profile frame that will only be available for a limited time.

In 2013, BTS made their debut and quickly rose to become one of the most renowned music groups in history. Their TikTok account, which boasts more than 65.6 million followers and 1.4 billion likes, is currently the 4th most popular artist account on the platform. The hashtag #bts has been featured in videos by 94.1 million creators, while #bts_official_bighit has been used in a staggering 33.4 million videos by TikTok users.

The use of the hashtag #jimin has exceeded 22.9 million videos. Following the release of his debut solo album last year, over 300,000 videos have featured his chart-topping song “Like Crazy”. Furthermore, the dance videos shared on BTS’s official TikTok account have accumulated a staggering 36.2 million views and 8.5 million likes.

The pre-release video for the song “Smeraldo Garden Marching Band (feat. Loco)” from the album “MUSE” has now reached over 11 million views and 2.5 million likes.