The K-pop industry is experiencing a high level of activity as July marks the beginning of the second half of 2024. To gauge the popularity of K-pop artists, the Korean Business Research Institute published its brand reputation rankings, focusing on K-pop girl groups.
Based on information from insiders, the data was gathered between June 13 and July 13 by the organization. The results were then determined by analyzing various factors, including consumer participation, media coverage of the artists, and overall public engagement.
Featuring the Top 10 Most Buzzworthy K-Pop Girl Groups in July 2024!
aespa
aespa’s ‘Supernova’ reaches 100 million streams on Spotify! 10th overall! Japanese debut single ‘Hot Mess’ selected as ‘Best New Song of the Week’ by Uprox! https://t.co/WoQbQ6idCS #aespa #æspa #에스파 #Armageddon #aespaArmageddon #Supernova #aespaSupernova pic.twitter.com/EMxZnA3DMe
— aespa (@aespa_official) July 10, 2024
Despite competing against other top brands, aespa managed to secure the top spot for July with an impressive brand reputation index of 6,189,495.
2. IVE
📸IVE THE 1ST WORLD TOUR<SHOW WHAT I HAVE> in MANILA ✨#IVE #아이브 #SHOW_WHAT_I_HAVE#IVE_WORLD_TOUR pic.twitter.com/UrboR0XXi0
— IVE OFFICIAL (@IVEstarship) July 13, 2024
The company’s brand reputation index of 4,533,636 has earned them the second place spot.
3. Twice
TWICE achieved the No. 3 spot with a brand reputation index of 4,253,417.
4. Lesser Serafim
[ #TodaysLeSerafim ] 240512 @ LE SSERAFIM FAN MEETING ‘FEARNADA’ 2024 S/S – SEOUL Piera = Le Serafim’s Perfect Energy 💙 Piera Thank you so much for being with us for two days~ Woohoo!! #LE_SSERAFIM #LeSserafim #FEARNADA pic.twitter.com/mPu5jewr7v
— LE SSERAFIM (@le_sserafim) May 12, 2024
In July 2024, LE SSERAFIM obtained a total of 4,008,137 points for their brand reputation index, earning them the No. 4 spot.
(G)I-DLE
— (G)I-DLE·(여자)아이들 (@G_I_DLE) July 8, 2024
Despite fierce competition, (G)I-DLE secured a spot in the top five with an impressive brand reputation index of 3,960,533. The group gained attention for their recent seventh mini album, “I sway,”and its title track “Klaxon.”
6. Red Velvet
2024.07.07 InkigayoGoodbye Cosmic💫 #RedVelvet #Cosmic #Cosmic #RedVelvet_Cosmic #Inkigayo pic.twitter.com/hDPLKBUPzQ
— Red Velvet (@RVsmtown) July 9, 2024
Red Velvet has achieved a brand reputation index of 3,958,984, placing them at No. 6. The girl group has been actively promoting their latest comeback track “Cosmic.”
7. Apink
[#Apink] Behind-the-scenes footage from the filming of “2024 Season’s Greetings ‘PINK TAG’” has been revealed on CHOILAB Naver Post! Check out the behind-the-scenes footage from the filming of 2024 Season’s Greetings that will brighten your day right now through the link below!
— Apink (@Apink_2011) April 5, 2024
Apink achieved a brand reputation index of 2,518,384, securing the 7th spot in the rankings for the month of July.
OH MY GIRL
Thank you!! Samyuk University💖💖💖 I won’t forget your support today ㅎㅎㅎ The cake you made was also touching ㅠㅠㅠㅠ The song you sang with me today was the best💖 pic.twitter.com/M67joYk10k
— OH MY GIRL (@WM_OHMYGIRL) October 5, 2022
The brand reputation index of 2,498,243 secured OH MY GIRL the No. 8 spot.
Girls’ Generation
🤍💙💜 #GirlsGeneration # 소녀시대 #FOREVER1 #ShowMusicCore pic.twitter.com/AFcZcYjlFx
— Girls’ Generation (@GirlsGeneration) August 20, 2022
Girls’ Generation secured the ninth spot with a brand reputation index of 2,199,309.
10. ILLIT
#ILLIT ‘SUPER REAL ME’ Concept Photo (REAL ME Ver.)#아일릿 #SUPER_REAL_ME #REAL_ME pic.twitter.com/jcdhztkm0J
— BELIFT LAB (@BELIFTLAB) March 5, 2024
Finally, the Top 10 was rounded out by ILLIT, a top fifth-generation K-pop group, with a brand reputation index of 1,753,486.
Refer to the complete list below:
Aespa is a K-pop girl group.
I’ve
TWICE is a popular South Korean girl group known for their catchy songs and synchronized dance routines.
The name “LE SSERAFIM”remains unchanged.
The group (G)I-DLE consists of five members.
Red Velvet is the name of a type of dessert.
Apink is the seventh member of the group.
The group known as OH MY GIRL remains the same.
9. The musical group Girls’ Generation.
10. The abbreviation ILLIT stands for “illiterate”.
11. The creature known as BABYMONSTER.
“tripleS”remains unchanged.
The group known as ITZY consists of five members.
The correct spelling of the word is “signature.”
MAMAMOO is a well-known musical group.
BLACKPINK is a popular South Korean girl group.
17. STAYC is the name of the group.
The act of giving a person mouth-to-mouth resuscitation, also known as the “kiss of life.”
LOONA is still the same as before.
The annual celebration known as Girl’s Day
21. FreshDenim
The group fromis_9.
The month of April.
24. hooray!
25. Kepler
The code for the key is H1-KEY.
EXID is a South Korean girl group.
The name of the object is Dreamcatcher.
The store selling candy.
The code NMIXX remains unchanged.
Which girl groups from the list of K-pop artists do you prefer? Is there a specific group that you consider as your ultimate favorite? Share your thoughts in the comments section!
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