According to the Korea Corporate Reputation Research Institute on the 17th, the analysis of big data for individual brand reputation of boy groups in August 2024 revealed that ASTRO’s Cha Eun-woo ranked first, with BTS’s Jin coming in second place, and RIIZE’s Wonbin in third.
The analysis of individual brand reputation for boy groups assesses both positive and negative evaluations, media coverage, consumer interest, and communication volume. It also incorporates a measurement of brand value to determine influence, as well as a qualitative evaluation conducted by brand reputation monitors. In this analysis, recommendation indicators are given a significant weight.
In August 2024, the top 30 individual brand reputation rankings for boy groups are as follows: Cha Eun-woo of ASTRO, Jin of BTS, Wonbin of RIIZE, Jimin of BTS, Jungkook of BTS, Kang Daniel of Wanna One, Mingyu of SEVENTEEN, V of BTS, Park Ji-hoon of Wanna One, Baekhyun of EXO, Kim Jae-hwan of Wanna One, Kyuhyun of Super Junior, Wonwoo of SEVENTEEN, Heechul of Super Junior, Jeonghan of SEVENTEEN, Sohee of RIIZE, Sunghoon of ENHYPEN, RM of BTS, Sungchan of RIIZE,
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, provided insights on the brand analysis, stating that in August 2024, ASTRO’s Cha Eun-woo maintained his top ranking in the individual brand reputation for boy groups. The link analysis revealed strong associations with words such as ‘perfect,’ ‘advertise,’ and ‘pitch,’ while the keyword analysis highlighted terms like ‘Finland,’ ‘ambassador,’ and ‘face genius.’ Furthermore, the analysis of positive-to-negative ratios demonstrated an overwhelmingly positive score of 91.84%.
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