Top Rookie Idol Groups Earn Top Spots in June Brand Reputation Rankings

In June 2024, the Korea Corporate Reputation Research Institute released the results of their big data analysis on the brand reputation of new idol groups. The top spot was claimed by ILLIT, with TWS and QWER coming in at second and third place respectively.

In the period from May 4th, 2024 to June 4th, 2024, the Korea Corporate Reputation Research Institute analyzed 18,327,120 brand big data of newly debuted idol groups after 2023. However, this month’s brand big data showed a decrease of 22.27% compared to the previous month’s figure of 23,579,001 in May.

In June, ILLIT recorded a total brand reputation score of 3,182,785 with a participation index of 588,294, a media index of 711,168, a communication index of 1,016,709 and a community index of 866,615, placing it at No.1. This was a decrease of 40.34% compared to the previous month’s result of 5,335,252 in May.

In May, TWS recorded a total brand score of 2,204,072 with a participation index of 194,040, a media index of 240,686, a communication index of 948,088, and a community index of 821,257. This marks a decrease of 49.64% from the previous result of 4,377,016.

QWER achieved third place with a total brand reputation score of 2,043,492. Notably, it received a participation index of 558,600, a media index of 635,869, a communication index of 419,682, and a community index of 429,342.

According to Koo Chang-hwan, the director of Korea Corporate Reputation Research Institute, the ILLIT brand, which ranked first in the June 2024 rookie idol group brand reputation rankings, demonstrated qualities of “breakthrough”, “prove”, and “steady”in the link analysis. The keyword analysis revealed that “Magnetic”, “Billboard”, and “Belift Lab”were the most commonly used terms. Additionally, the ILLIT brand received a high positive response rate of 80.25%.

Other newcomer groups from No.4 to No.30 in the June reputation brand rankings, in addition to the TOP 3, included Triple S, BABYMONSTER, RIIZE, ZEROBASEONE, Kiss Of Life, BOYNEXTDOOR, UNICODE, YOUNG POSSE, Unis, Nowadays, Geenius, NEXZ, Candy Shop, Fantasy Boys, SPIA, EVNNE, Big Ocean, The Wind, ASC2NT, DXMON, LimeLight, eite, NiziU, Bewave, Rescene, Xikers, and POW.