Kang Min-kyung, Gong Hyo-jin, Somi: Celebrities Who Sell High-priced Products Due to Their Involvement in the Production Process

There have been multiple instances where celebrities have sparked public outrage by promoting and selling products at prices well above the average.

Recently, Davichi’s Kang Min-kyung faced backlash for selling a crunchy for 59,000 won on her online shopping mall, Àvie muah. Despite claiming to have collaborated with a silk brand and using high-quality materials such as 100% silk and 21 cm wide fabric, she received criticism for the steep price.

Despite Gong Hyo-jin selling a mobile phone case product at a price of 89,000 won, which was made through an upcycling project, her intentions were well-intentioned. However, many people questioned the high cost of the product.

Singer Jeon So-mi recently launched her own beauty brand, GLYF, and its first product, a highlighter, is priced at 43,000 won. This price was met with criticism as it was higher than the 23,000 to 30,000 won range of other Korean brands. Additionally, there was backlash when the brand’s official website stated that cancellations for pre-orders would not be allowed due to a change of mind or ordering mistake. However, Bubble Korea, the company behind GLYF, clarified that this information was incorrect and apologized for any inconvenience caused by the misinformation.

It seems that Jeon was aware of the controversy surrounding the product. She made an appearance on LeoJ’s beauty channel to address the issue and clarify her involvement in the product’s creation. According to Jeon, she carefully monitored the color and durability of the product by paying close attention to the number of grams of small pearls used in its making.

When confronted with such unfavorable responses, celebrities who have taken on the role of “CEOs”typically claim that they were involved in the project and extensively studied and researched the product. However, many find it difficult to justify the steep cost of their products.