TREASURE Announces Early Contract Renewal with YG Entertainment and Shares Overseas Earnings Insights

TREASURE Returns to SBS PowerFM with Exciting Updates

On the latest episode of SBS PowerFM’s “Cultwo Show” that aired on March 23, the YG Entertainment boy group TREASURE made a highly anticipated return to the studio, just three months after their previous appearance, bringing with them a slew of exciting updates.

One significant announcement was a change in the group’s leadership structure. The roles have transitioned from Choi Hyun-suk and Jihoon to Junkyu and Asahi. Highlighting his new position, Asahi humorously remarked, “I’m a pacifist. I’ll make sure there are no fights within the team, ” drawing laughter and support from his fellow members.

TREASURE Confirms Early Contract Renewal With YG

New Music and Emotional Resonance

As they promoted their latest comeback single, “Yellow, ” TREASURE described it as a gentle and soothing track that encapsulates the warm emotions associated with love. Asahi, who played a key role in its writing and composition, expressed, “‘Yellow‘ gives off feelings of happiness and warmth. I wanted to bring that emotion into our music.”

Junkyu added to this sentiment by noting, “It’s a soft track that is different from our usual sound, and fans seem to love it, which makes us happy.” The group’s willingness to experiment with their musical style is a welcome change that highlights their growth as artists.

Upcoming World Tour and Global Aspirations

In addition to their new music, TREASURE also revealed plans for an ambitious world tour. They are set to perform in nine cities, including four locations in North America (New York, Washington DC, Oakland, and Los Angeles) and four cities in Japan (Hyogo, Aichi, Fukuoka, and Saitama), culminating in a concert in Seoul. This extensive tour demonstrates their commitment to expanding their international presence.

Economic Insights and Contract Renewal

When asked about the financial implications of their overseas engagements, the group shared honest insights regarding the impact of exchange rates on their earnings, stating, “There’s definitely a difference, but it’s not always favorable.” Such transparency showcases their awareness of the complexities within the global music market.

TREASURE also confirmed that they have successfully completed an early contract renewal with YG Entertainment, underscoring their dedication not only to the company but also to their fanbase. This decision further solidifies their place in the industry as committed and evolving artists.

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