tvN Drama “Devouring Broadcast Industry” Sets Records in the Age of TV-OTT Content

Success of “Jeongnyeon: The Star Is Born”Dominates the Weekend Drama Scene

tvN’s weekend drama, Jeongnyeon: The Star Is Born, has emerged as a triumphant favorite among viewers, securing the top spot in the TV-OTT drama topicality survey conducted by Good Data Corporation. As reported on November 12, the show has maintained its number one ranking for five consecutive weeks, showcasing its robust popularity amid a crowded drama landscape.

A Glimpse into the 1950s Through the Eyes of Yoon Jeong-nyeon

Set against the backdrop of post-Korean War Korea in the 1950s, Jeongnyeon: The Star Is Born narrates the inspiring journey of Yoon Jeong-nyeon, who dreams of becoming a celebrated star in the traditional Korean opera genre known as gukgeuk. The show’s distinctive emphasis on “female gukgeuk” not only enriches its narrative but has also captured the hearts of many viewers. Kim Tae-ri’s compelling performance as the lead character further enhances the emotional depth and overall allure of this remarkable drama.

Survey Highlights: Consistent Popularity and Viewer Engagement

The recent survey highlighted that Jeongnyeon: The Star Is Born scored remarkably in various categories such as Voice of Netizen (VON), social media engagement, video content interaction, and cast popularity. This drama has effectively established itself as the most-searched title across numerous online portals. Following closely behind are SBS’s The Fiery Priest 2, MBC’s Doubt, and JTBC’s Family by Choice and A Virtuous Business.

Brand Reputation: A Testament to Its Popularity

In addition to its viewership success, Jeongnyeon: The Star Is Born has topped the brand reputation survey in November. The Korea Corporate Reputation Research Institute’s analysis—considering factors like consumer engagement, communication activity, media coverage, and brand visibility—demonstrated the drama’s outstanding performance. It recorded a brand reputation index of 12,088,139, excelling across multiple criteria including participation, media influence, communication, and audience feedback.

Global Recognition and Availability

This drama is not only making waves in South Korea but also resonating within the international K-content market. Now available for streaming on Disney+, Jeongnyeon: The Star Is Born ranked sixth in the global TV show category per FlixPatrol’s recent report as of November 5. It has also claimed the top position in TV show rankings in key regions such as Korea, Taiwan, Singapore, and Hong Kong.

Source: Wikitree

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