Twitch Declares “What’s Up Brother!” as the 2023 Phrase of the Year

Twitch has unveiled its 2024 Recap, and the buzz this year centers around Sketch’s catchphrase, “What’s up brother?” which has been officially declared the catchphrase of the year. This recap, reminiscent of Spotify Wrapped, highlights some of the most significant trends on the platform, the most popular streamers, and the games that captured the hearts of the Twitch community.

This year’s recap also recognizes Kai Cenat as the “standout streamer” of 2024 and honors Ironmouse with the title of “demon queen of the year.” However, it is Sketch’s memorable phrase that has resonated most powerfully, making waves across Twitch and beyond.

“What’s Up Brother!”: The Catchphrase of 2024

For avid followers of Twitch and TikTok, the choice of Sketch’s “What’s up brother!” comes as no surprise. This popular phrase has gained traction among a diverse range of users, from streamers to professional athletes, establishing itself as a defining expression of the year.

2024, according to Twitch Chat, a thread: 🧵#twitchrecap pic.twitter.com/YOTFdxtJNp

— Twitch (@Twitch) December 10, 2024

Twitch echoed this sentiment by commending Sketch’s friend and fellow creator, Jynxzi, who significantly expanded his community in 2024, seeing an impressive growth of 101.3%!

This year marked a turning point for the 25-year-old content creator, who transitioned from success on TikTok to Twitch, amassing a staggering 1.5 million followers. His engaging persona, characterized by humor and unique catchphrases, particularly his enthusiastic “What’s up brother!” has set him apart in the competitive streaming landscape.

The Viral Surge of “What’s Up, Brother!”

The expression first exploded on TikTok in March 2024, sparked by a daring TikToker who encouraged women to approach their partners with the catchphrase. This challenge ignited a viral trend, sharing hints of relationship humor that captivated audiences everywhere.

@iamdonvincent
DO IT RN #sketch #jynxzi #relationship

♬ original sound – Donnie

Since its inception as a trend, over 450 million posts featuring this catchphrase have been shared on social media platforms. The catchphrase has further permeated popular culture, becoming especially well-known in the NFL, which even created a parody video mimicking Sketch’s iconic catchphrases in July 2024. Sketch’s enthusiasm for football has led to several collaborations with the league, enhancing his connection with fans.

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