Understanding Protein Diet Coke: The Viral Dirty Soda Trend from MomTok

After the surge in popularity of protein Diet Coke in Utah, where the concept of ‘dirty soda’ was first embraced, TikTok users are now eagerly experimenting with this latest beverage trend featured on the platform.

With the launch of Hulu’s Secret Lives of Mormon Wives in September, viewers discovered the depth of TikTok’s MomTok community’s love for dirty soda— a delightful concoction of soda blended with various flavored syrups and creamy additives.

This fascination with dirty soda paved the way for the emergence of another fizzy sensation that captured TikTok’s interest by late September: the protein Diet Coke.

Combining Diet Coke with a vanilla protein shake, this drink can be customized at home by using protein powder, though many opt for ready-made shakes mixed into chilled Diet Coke.

Rebecca Gordon, a prominent TikToker, showcased her version of this viral drink. In her video, which gained 2.5 million views, she visited a Utah gas station, the birthplace of MomTok, to gather all essential ingredients.

“Welcome to Utah, where protein Diet Coke is the new craze,” stated Gordon, “It gets a 10/10 from me,” she concluded.

@beccers_gordonn
Protein diet coke gets a 10/10 from me. Gotta love Utah gas stations #utah #gasstation #soda #proteindietcoke #dietcoke #utahcheck #swig

♬ Did Somebody Say HipOpera – Latto & Christina Aguilera

Meredith Hayden, a private chef and an avid Diet Coke enthusiast known as ‘wishbonekitchen’ to her vast follower base, also joined the trend by trying the popular drink.

“Utah girls truly understand their sodas, so we have to give this a shot!” exclaimed Hayden. “Oh my gosh, this is incredible… I thought I’d like it, but I absolutely love it!”

She even likened the protein Diet Coke’s flavor to that of a root beer float, claiming the taste was “identical.”

Private chef Meredith Hayden tries the viral protein Diet Coke and instantly loves it.

Another TikTok user, Jaycie Kathleen, shared her enthusiasm for the protein Diet Coke, highlighting the benefit of 42 grams of protein from the vanilla shake.

“It’s only 230 calories because Diet Coke has none, and you get 42 grams of protein – oh my gosh… it’s so delicious. I’m definitely considering trying it with root beer as well,” she stated.

@jayciekathleen3
SOOOO good!!!!! dirty diet coke with 42g of protein😍🥤🍨 #postgym #protein #proteinshake #proteinsnack #proteindessert #proteinsoda #proteinideas

♬ original sound – Jaycie Kathleen

Alongside the surge of interest in protein Diet Coke, fluffy Coca-Cola has also gone viral on TikTok. This beverage features a glass lined with marshmallow fluff, crushed ice, and classic Coca-Cola.

Source