Understanding the ‘Gen Z Wrote My Script’ Trend: How Companies Incorporate Viral Slang in Marketing

TikTok’s trending phenomenon ‘Gen Z wrote my script’ has viewers chuckling at the older generation’s struggle with the younger generation’s unique vocabulary.

While it’s not common for younger employees to dominate the workplace where older staff are already established, it’s definitely achievable.

The ‘Gen Z wrote my script’ trend showcases that this can indeed occur. In this viral sensation, business owners present marketing pitches crafted by their Gen Z employees.

Though the marketing pitches vary in seriousness, most are designed to be humorous. Employees often infuse contemporary slang such as “gyat,””gagged,”or “lit.”The individual delivering the pitch is always older than the scriptwriter, leading to moments of confusion regarding the meanings of certain words, which contributes to the comedy.

Additionally, not only are social media users achieving viral success with their interpretations of the trend, but businesses are also reaping significant exposure.

For instance, a TikTok posted by Northumberland Zoo features two directors who humorously captured the essence of the assignment by using the term “slay”to describe various animals. They even joked about a bat being a “brat,”nodding to Charli XCX’s brat summer trend.

@northumberlandzoo
Our Zoo Directors didn’t understand the assignment. #genz #genzmarketing #viral #fyp #funny #marketing

♬ Jazz Bossa Nova – TOKYO Lonesome Blue

National Gallery Singapore also garnered attention with its funny take on the ‘Gen Z wrote my script’ trend. In a TikTok, an employee named Clarence confidently navigated the art gallery, using terms he likely wasn’t familiar with to describe the paintings.

“Hey besties, time to enter your artsy era,” Clarence declared as he invited future patrons. While passing a painting of a cat, he remarked, “She devoured, I fear.”

Upon encountering a pole fit for dancing, he cheekily referenced gamer lingo from streamers like Kai Cenat and IShowSpeed by asking, “Chat, is this real?”

@nationalgallerysingapore
Clarence served from start to finish 😤💅🔥 #genz #nationalgallerysingapore

♬ Jazz Bossa Nova – TOKYO Lonesome Blue

Ray from Shaker Auto Group received overwhelming requests for him to create a thousand more videos featuring marketing pitches from his Gen Z employees.

While showcasing the vehicles in his store, he tossed around phrases like “main character energy” and “gyat,” encouraging potential customers by stating they could “gain major aura points” if they visited and bought a new Jeep Wrangler.

@shaker.auto.group
♬ original sound – Shaker Auto Group

Another term that gained popularity throughout several videos in the ‘Gen Z wrote my script’ trend was “demure,”which surged in usage in August. Many social media users have begun utilizing this word to depict a ‘moment of modesty.’

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