Understanding the Viral Popularity of Jelly Bean Sweets’ Mukbangs on TikTok

TikToker and food content creator Jelly Bean Sweets has gained widespread attention for her frequent mukbangs on social media. However, some of her fans have expressed concerns about her well-being, especially since she has shifted her focus from dancing videos to consuming large quantities of food in one sitting.

The TikTok food scene has become a popular destination for those interested in discovering fast food tricks, the latest discounts at grocery stores, and the freshest recipes.

Over time, the popularity of mukbangs has increased, with certain TikTokers consuming up to 10 pounds of food in one sitting in order to consume as many calories as possible.

Jelly Bean Sweets, a TikToker with 1.2 million followers, exemplifies a well-rounded food content creator.

Despite not sharing new recipes or hacks, she still partakes in mukbangs where she consumes a large amount of food from popular fast food restaurants such as McDonald’s or Taco Bell.

@jellybean.sweets Tacobell mukbang, 2 burritos all under 4 minutes!!! #tacobell #food #foodie #burrito #cheese #bajablast @tacobell #eating #eatingsounds #sauce #mukbang #asmr ♬ original sound – Jelly Bean Sweets

Generally, her viral videos include numerous dipping sauces, noticeable stains, and a significant amount of chewing.

Despite her popularity, Jelly Bean Sweets has received criticism for her food content, with some viewers expressing sympathy for her quick weight gain.

One viewer of her first-ever mukbang commented, “This is really sad.”

Following the passing of mukbanger Pan Xiaoting on July 14 after consuming 22 pounds of food, fans of Jelly Bean Sweets came to her defense and advocated for her wellbeing.

“A TikTok user pleaded, “You don’t have to earn money in this manner,”while sharing a video of Jelly Bean Sweets, who used to post dancing videos instead of food content.”

@thrilled01 @Jelly Bean Sweets you dont have to make money like this #jellybean #nicoladoavocado #feeder #jellybeanfeeder ♬ drivers license – Olivia Rodrigo

A viewer expressed sadness over the fact that she is resorting to such measures just to gain love and attention on TikTok.

Jelly Bean Sweets has faced allegations of producing “feeder content,”referring to the practice of feeding individuals and voyeuristically observing their consumption. This type of content is popular among those who derive pleasure from witnessing weight gain and aspire to be a part of the weight-gaining process.

According to a viral rant by a TikToker, it is clear that [feeder content] is targeting this girl. The TikToker expressed his concerns for Jelly Bean Sweets and even drew a comparison to Nicocado Avocado, who faced death rumors when he did not post a mukbang on YouTube for two weeks.

Despite facing criticism for her food content, Jelly Bean Sweets shows no signs of slowing down as her TikToks continue to attract millions of views.