If you’ve noticed a significant drop in your engagement on TikTok, you may be facing a ‘shadowban.’ But what is a shadowban, and how can you address it?
As TikTok remains the premier app for viral content, an increasing number of creators are joining this short-form video platform to enhance their online presence.
With more creators, many are vigilantly monitoring their engagement metrics and often identify sudden declines in likes, views, and comments.
Some believe this issue is due to ‘shadowbans,’ but resolving the situation is not necessarily straightforward.
What is a shadowban on TikTok?
Shadowbanning occurs when a platform restricts or limits a user’s visibility or access without formal notification.
This issue is observed on various platforms, including Instagram; however, there’s ongoing debate over whether shadowbans on TikTok are a genuine phenomenon.
Creators may notice that their videos stop appearing on others’ For You Pages, which can lead to decreased engagement.
Why are you shadowbanned on TikTok?
You might find yourself shadowbanned if your account contravenes community guidelines and is subsequently restricted by TikTok.
While there is no single explanation for shadowbans, many speculate that they result from spam, guideline violations, or even the use of copyrighted music.
How to get unshadowbanned on TikTok
If you believe your videos are being obscured from others’ For You Pages, here are a few strategies to consider:
- Switch to a Business Account — Transitioning to a Business Account on TikTok provides access to more comprehensive analytics compared to a personal account. This can help you understand how users interact with your videos and identify potential issues.
- Delete potential offensive content — If you suspect that certain videos might have triggered the shadowban, consider removing videos that contain content TikTok may flag, such as spam or adult material, to increase your visibility.
- Re-download TikTok — If performance issues are related to the app itself, deleting and reinstalling TikTok may help implement any updates you missed.
- Clear out your TikTok cache — Clearing your TikTok cache can resolve technical glitches that may contribute to the shadowban.
It’s important to note that none of these solutions guarantee that the issue will be resolved.
The concept of shadowbans continues to puzzle TikTok users, yet the platform has yet to provide specific guidance regarding this matter.
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