Understanding TikTok’s ‘Indigo’ Trend: Connecting Through Grief and Loss

Understanding TikTok’s ‘Indigo’ Trend: Connecting Through Grief and Loss

The latest trend to captivate TikTok users is the ‘indigo’ trend, which has seen content creators amassing millions of views. In these poignant videos, TikTokers narrate their emotional experiences following the death of significant individuals in their lives, drawing immense sympathy from viewers.

Typically, these videos begin with users sharing cherished memories, showcasing photos or clips of themselves alongside their deceased loved ones. The initial scenes are filled with joy, capturing beautiful moments before transitioning to the heart-wrenching emotional aftermath of their passing.

The backdrop for these moving stories is the song “Indigo” by Sam Barber, featuring Avery Anna. The haunting lyrics, “I used to shine like gold, now I’m all indigo,” perfectly encapsulate the theme of loss and introspection present in these videos.

The Indigo Trend: A Viral Conversation on Grief

The indigo trend has quickly gone viral, with TikTok user Kennedy Roseman sharing a particularly emotional video reflecting on her husband’s battle with stage 4 cancer. Her heartfelt tribute touched many viewers as she eloquently expressed her grief, describing her husband Wyatt as her “better half.”

@kennedyeroseman

You were my better half… #grief

♬ Indigo Sam Barber ft. Avery Anna – Sam Barber Sounds

Another poignant video comes from TikTok user Eleven Ahmose, who shared her devastating experience of losing her 5-year-old son, Zeias-Wolf Gray-Badu, after a battle with a brain tumor. His passing, occurring in January 2024, resonated deeply with many viewers, showcasing the profound impact of losing a child.

@elevenahmosee

🕊️💜 #zeiaswolf #childloss #lifeafterloss #dipg #unconditionallove

♬ Indigo Sam Barber ft. Avery Anna – Sam Barber Sounds

Ahmose detailed the multiple surgeries her son underwent in a bid to reduce the aggressive tumor, ultimately leading to his tragic death due to complications. The emotional gravity of her story has left an indelible mark on the TikTok community.

Additionally, Britain Dante Tomlin engaged in the indigo trend to share her grief over unexpected loss. In her heart-wrenching video, she illustrated how her life irrevocably changed when her husband, Jacob, passed away. “A part of my world turned permanently dark when Jacob left,” she expressed, capturing a reality that resonates with many.

@britaindentetomlin

A part of my world turned permanently dark when Jacob left. When you lose someone unexpectedly it hurts differently. #foryou #fyp #foryoupage #widowsoftiktok #youngwidow #widow #momtok

♬ Indigo Sam Barber ft. Avery Anna – Sam Barber Sounds

In her emotional tribute, Tomlin shared sunny moments with her children before transitioning to the painful reality of mourning their father at his funeral. The powerful imagery paints a stark contrast between joy and sorrow, emphasizing the deep impact of loss.

While the indigo trend has not only sparked important conversations about grief, it also coexists with other viral sensations on TikTok, including the ‘grape theory’ trend and lighthearted pranks where users feign acceptance to prestigious universities like Harvard.

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