In an astonishing development for the K-pop world, the upcoming rookie girl group MADEIN has already captured media attention well ahead of their debut.
The team, expected to make their debut with 143 Entertainment in the upcoming year, has already gathered a remarkable list of potential brand endorsements.
MADEIN, which announced its seven-member lineup earlier today on social media, has already received a remarkable 10 offers for potential brand partnerships.
This consists of four verified agreements, three currently in progress, and three negotiations still ongoing.
If the remaining three deals are successfully secured, MADEIN will be among the rookie groups making a splash even before their debut performance.
It is expected that there is a lot of excitement surrounding MADEIN, considering the well-known individuals who are part of the group.
The lineup includes several members from LIMELIGHT, the previous girl group of 143 Entertainment.
“LIMELIGHT” ☹️😭😭😭😭 https://t.co/pxoctYEEoa pic.twitter.com/RUMbfpQmZ4
— MiU = best girl (@MiU_Thinker) July 28, 2024
The new members, Mashiro and Yeseo, are generating the most buzz, but the returning members MiU, Suhye, and Gaeun are also widely recognized in the industry and have strong fan support for their new project.
MASHIRO and YESEO for MADEIN Concept Photos pic.twitter.com/APnnLM2TqQ
— Kep1Verse (@Kep1Verse) July 28, 2024
Mashiro and Yeseo, who were previously members of the well-known girl group Kep1er, rose to fame after competing on the survival show Girls Planet 999.
The group’s return to 143 Entertainment and involvement in MADEIN is anticipated to enhance their appeal and utilize their already established international fanbase.
Serina and Nagomi, who both gained recognition on the Japanese survival show Produce 101 Japan, will be joining Mashiro and Yeseo.
MADEIN’s marketability is enhanced by the diverse cultural influences of its three Korean members and four Japanese members. Additionally, the group’s increasing presence on social media, with a following of over 250,000 on Instagram, is a crucial factor in attracting brands.
The trend of rookie groups securing significant brand deals has become increasingly common, as the combination of well-known members and a strong online following has made MADEIN a highly sought-after partner for advertisers seeking to reach a wide audience.
Earlier this year, the new girl group Candy Shop, under Brave Entertainment, gained attention for securing nine brand deals before their official debut. This highlights the increasing trend of pre-debut endorsements for new groups.
Authored by Cassidy Jones.
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