The partnership is a large-scale international endeavor between Illumination, Universal Product and Experience, and Big Hit Music, in celebration of the release of “Despicable Me 4″and the introduction of Papi, a budding villain and a loyal fan of BTS.
In addition to the release of the limited product capsule collection in Los Angeles, Seoul, and Tokyo, “BTS ♥ Despicable Me 4″pop-up stores will also be established in these cities, featuring collaborative artwork inspired by the iconic costumes from BTS’s 2021 single “Permission to Dance”.
In North America, a limited product capsule collection featuring various categories such as clothing and accessories including t-shirts, hoodies, sweatpants, and tote bags, can be pre-ordered online from June 19th to July 1st on the US Weverse Shop. The collection will showcase minion characters of BTS members. The collaboration products will also be sold at “BTS ♥ Despicable Me 4” pop-up stores in Los Angeles, Seoul, and Tokyo, as well as at the US fashion retailer Nordstrom and both the online and offline stores of Urban Outfitters. Most importantly, the highly sought-after “Funko Pop!” set can be pre-ordered starting June 21st.
Moreover, the pop-up stores will include an interactive area centered around the theme of the character Papi and BTS minion characters, providing a special experience for fans.
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