On April 17th, a strategic partnership was signed between Billboard (President Mike Van) and Billboard Korea (CEO & Publisher Kim Yuna) with Kakao Entertainment (Co-CEOs Kwon Kisoo and Jang Yoonjoong). This partnership aims to enhance the global impact of K-pop.
This is the inaugural partnership where Billboard headquarters has directly collaborated with a K-pop related entity. The partnership will involve Billboard, Billboard Korea, and Kakao Entertainment in establishing a comprehensive cooperation system to expedite the international reach and impact of K-pop. It is anticipated to pave the way for the K-pop industry, which is cultivating a devoted fan base and solidifying its global presence, to make a new stride in the global market.
Billboard and Kakao Entertainment have announced their collaboration to bring a diverse range of K-pop content to fans across the globe. This partnership will include comprehensive marketing and promotion strategies for K-pop artists’ international endeavors. Moreover, they will introduce innovative business models by combining Billboard’s extensive data and global media influence with Kakao Entertainment’s expertise in music IP planning, production, and distribution.
In an effort to expand its presence in the global music industry, Billboard has formed a partnership to establish Billboard Korea, set to launch in June. The goal is to enhance its music portfolio and increase its impact in the industry.
According to Billboard’s President Mike Van, the collaboration with Kakao Entertainment, known for its strong abilities in planning, producing, and distributing, will provide a platform to showcase the multifaceted appeal of K-pop to music enthusiasts worldwide.
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