At a time when Netflix’s Korean drama series is taking the world by storm, Disney+ is killing it with “MOVING”.
Disney+ spent a huge investment of 65 billion (KRW) to create “MOVING”and captured the hearts of viewers from all over the world. This most expensive Korean drama in history has the most professional special effects team, which produced more than 7,000 special effects shots. It also invited top celebrities such as Ryu Seung-yong, Jo In-sung, Han Hyo-joo, and Cha Tae-hyun to join the show, as well as Ko Yun-jin, Lee Jung-ha, etc. The injection of fresh blood, the characters’ superpowers, delicate emotions, and cruel facts made the TV series’ ratings go crazy, making it the most successful and influential original Korean drama on Disney+. As the two giants of OTT platforms, Netflix and Disney+ have been competing for the Korean market, but judging from the results, the former is obviously better. However, the victory of “MOVING”this time also gave Disney+ some comfort.
In the past few days, some Korean netizens have posted to discuss whether “MOVING”would achieve the same success if it was made into an American drama and aired on Netflix. Some netizens pointed out that from a publicity perspective, Disney+’s promotion of “MOVING”is obviously lacking, which has been criticized by the audience. Despite the show’s record success in South Korea and other parts of Asia, it has attracted little attention in the United States, the world’s largest content market. In contrast, Netflix’s “Squidward”has achieved great success at home and abroad, winning multiple global heavyweight awards and being called a “phenomenal”work. This has led many people to question Disney+’s operating strategy.
However, because Korean audiences have such a high opinion of “MOVING”, apart from criticizing the lack of publicity on the platform, they don’t think it would be better for the show to be aired on Netflix than on Disney+. They commented: “Because of Disney+ Management finally produces the content we see. If it is Netflix, I don’t know how it will be filmed. They will film it as they like.””If it is Netflix, it may only film 8 episodes.””D+ is more suitable for “The sensibility of “MOVING Super Power”, “Squid Game”became popular more because of the game setting rather than the plot, which is very popular in the West. “Super Power”has a strong sense of Korean atmosphere, even if it is broadcast on Netflix, it will not “It’s as popular as “Squid Game””and so on.
In addition, Disney+ personally confirmed that despite the huge investment, “MOVING”has exceeded the profit and loss point (a criterion for judging whether a work is profitable). The number of users of the Disney+ platform increased by 46% in September from August, from 2.69 million to 3.94 Thousands of people.
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