What is the Concept of ‘Feeder Content’ on TikTok? Controversial Food Craze Sparks Criticism

The topic of ‘feeder content’ on TikTok has sparked controversy, resulting in discussions and debates among app users.

TikTok is home to a diverse community of creators, including those who specialize in mukbang videos, which are highly popular among viewers. However, there have been criticisms from some users who have labeled this type of content as “feeder content.”To catch up, here’s everything you need to know about the issue.

Understanding ‘Feeder Content’ on TikTok

“Feeder content is a type of videos that focuses on a particular but contentious category, in which individuals, mostly women, consume large amounts of food on screen. This genre is primarily aimed at satisfying a particular group of viewers called feeders.”

According to Urban Dictionary, a feeder is typically a man who finds enjoyment in encouraging their partner to gain a significant amount of weight, regardless of their current size. The fetishistic aspect of feederism is rooted in the feeder’s desire to witness their partner’s growth in size.

@jellybean.sweets
Tacobell mukbang, 2 burritos all under 4 minutes!!! #tacobell #food #foodie #burrito #cheese #bajablast @tacobell #eating #eatingsounds #sauce #mukbang #asmr

♬ original sound – Jelly Bean Sweets

This fetish has gained popularity on social media, where feedees or gainers, also known as feeder content creators, record themselves consuming large amounts of food to fulfill the desires of feeders.

A lot of attention and followers have been gained by certain individuals through their creation of mukbang videos and the monetization of their eating habits. One TikToker who has faced accusations of being a feedee is Jelly Bean Sweets, a well-known mukbang content creator with a following of over 1.2 million.

TikTok users criticize the ‘feeder’ trend

Jelly Bean Sweets’ videos have been criticized for showcasing her consumption of an excessive amount of calories, with some arguing that this caters to the feeder community. Critics contend that her content promotes and glamorizes unhealthy eating habits, which could potentially result in serious health problems such as obesity and diabetes.

Melissa (sexymel_77), a popular content creator, shared her concerns about Jelly’s mukbang videos in a viral clip. She expressed shock at the amount of calories consumed in just 6 minutes and expressed genuine fear for Jelly’s health. Melissa urged her followers to stop watching and supporting this type of content.

@sexymel_77
Feeder content or binge eating? #jellybeansweets #mukbang #feeder

♬ original sound – M✨E✨L✨I✨S✨S✨A

The caption of her clip, which has gained over 1.6 million views, questioned whether it was feeder content or binge eating. Many TikTok users expressed similar worries in the comments.

One person wrote, “I heard that during these Mukbangs, they don’t actually eat everything, but based on her size…I believe she’s consuming it all. It breaks my heart.”

“One person shared, “I had to block feeder content and other harmful images because, as someone who struggles with weight, it’s painful to witness others damaging their bodies. I truly hope she takes care of her health and prioritizes it above all else.”

The level of concern has been steadily increasing following the death of a Chinese mukbang streamer during a live broadcast as a result of overeating. According to reports, the 24-year-old was known for participating in extreme eating challenges, often consuming food for ten consecutive hours without taking any breaks.