What is the Phenomenon of Mormon Moms on TikTok? Exploring the Viral Wives and the Growing Interest in their Culture

Thanks to Hulu’s new show, The Secret Lives of Mormon Wives, there has been a surge of interest in Mormonism on TikTok. Surprisingly, there are quite a few popular Mormon women on the app.

The online community has shown a growing interest in Mormonism since the release of the Season 1 trailer for Hulu’s The Secret Lives of Mormon Wives in August.

It may come as a surprise to certain social media users, but there exists a corner of TikTok solely for Mormon mothers and wives.

Within this section of the platform, well-known Mormon wives such as Taylor Paul and Whitney Leavitt post a variety of videos. These range from personal updates to viral-worthy dancing videos.

Despite being involved in a 2023 domestic violence case where her 5-year-old daughter was injured by a thrown chair, Taylor has still managed to gain over 4 million followers since the incident.

The influencer has managed to recover from her lowest point and is still actively sharing TikToks featuring her three children and husband, Dakota Mortensen.

Despite being criticized for not adhering to the strict values and rules of Mormon culture, she addressed the issue in one of her viral videos. In the video, she discussed her decision to join Hulu’s new series.

“Despite members’ fears about how our actions may reflect on the church, it seems they are the ones creating an unattractive image.”

@taylorfrankiepaul Interview ready, about to go off about it. #secretlivesofmormonwives #mormon #lds #momtok ♬ Came Here for Love – Sigala & Ella Eyre

Whitney Leavitt, a well-known Mormon mother, is known for her viral dancing videos featuring a diverse group of friends who share her faith.

In a TikTok video shared with her 2M followers, Whitney greeted her fans to the newly revamped “Mormon MomTok.”As she and her friends danced to Justin Timberlake’s ‘SexyBack,’ Whitney invited her followers to join in on the fun.

@whitneyleavitt can you tell who really didn’t want to do this #mormonmomtok ♬ SexyBack (feat. Timbaland) – Justin Timberlake

Jen Affleck, a Mormon mother, shares viral TikToks of her household and family life. She is connected to actor Ben Affleck through her husband.

Her 1M supporters have come to adore her quality time with her firstborn Nora. “What a beautiful family,”commented one person on a video featuring her family of four.

@jenniferaffleckk Back in my hometown 🥰🌉 #sanfrancisco #goldengatebridge #momsoftiktok #momlife #youngmom #utahmom #utah #baby #husbandwife #family ♬ original sound – m💐

Hannah Neeleman, a popular TikToker, has amassed a large following by sharing glimpses of her life as a Mormon. Although some of her content has sparked controversy among her fans, such as when her husband gifted her an apron for her birthday, the former ballerina’s posts about her daily life on Ballerina Farm continue to attract attention.

Hannah is famous for her role as a “tradwife,”which is a shortened term for a “traditional wife.”She is a stay-at-home mother who fully embraces her traditional duties as a wife and mother.

Despite facing criticism for their actions that may seem to contradict their religion, Mormon mothers and wives continue to engage in behaviors such as consuming alcohol, smoking cigarettes, and using profanity. Interestingly, these same individuals seem to captivate social media users with their content.