Where’s Eunchae? LE SSERAFIM’s Latest Ad Has Fans in Hysterics

Ever since their debut, members of LE SSERAFIM have been the ambassadors for multiple brands, promoting a diverse range of products both collectively and individually. However, their recent advertising campaign for Jim Beam has caused some buzz on the internet for an unexpected reason.

On June 3, a new advertisement featuring LE SSERAFIM was posted on Jim Beam’s Korean TikTok account.

As the main spokesperson for the brand, Chaewon was joined by her fellow group members in a dynamic and refreshing concept to showcase Jim Beam’s products, perfectly embodying their idol personas.

LE SSERAFIM in a new promotional pic for Jim Beam pic.twitter.com/DPYDneg2KX

— le sserafim pics (@sserapics) June 3, 2024

Despite Eunchae’s absence from the advertisement, fans were quick to notice and express their concern. Some were even prepared to reach out to HYBE for an explanation.

It didn’t take long for netizens to figure out the entertaining and clear explanation for Eunchae’s absence. Due to the fact that Eunchae is only 17 years old, she cannot legally endorse Jim Beam, a well-known alcohol brand.

i was gonna ask why eunchae isnt here but then i used critical thinking https://t.co/eHvwwMA2fG

— beau (@cho_wall) June 3, 2024

eunchae not being here is so funny fkfkkfdjdjd oh my baby hope shes enjoying her sparkling juice https://t.co/x5hdFyOwio

— jen ⭐ (@glosshannie) June 3, 2024

eunchae getting the boot has me ctfu https://t.co/N7vWDxKcYj

— mir9🌙ulous KIM DAHYUN fans nigeria 🧡 (@jeonghives) June 4, 2024

Eunchae in the van like pic.twitter.com/6iHBwH0bfS https://t.co/qv7JUNM2VP

— Nate (@NatetionX) June 4, 2024

assuming eunchae isn’t in this bc she’s underage and for some reason that is so funny 😭 https://t.co/EqAAhLvW7i

— cam🪽txt d-3!! (@momentsofsoobs) June 3, 2024

they’re promoting a beer and eunchae is still a minor

— le sserafim pics (@sserapics) June 3, 2024

The realization promptly transformed confusion into amusement as fans exchanged their reactions on the internet.

One fan commented, “I almost started a riot, then remembered she’s only 17! “

The initial poster of the promotional photo made it clear that Eunchae was absent for a specific reason, reminding fans of her age and the legal limitations in effect.

The incident served as a reminder of how easily Eunchae’s youth can be overlooked in the fast-paced and glamorous world of idol promotions.

One netizen humorously remarked, “Sometimes I forget how young she is, but there will be plenty of chances for her to promote alcohol when she’s older!”

Following NewJeans’ first place win on “Music Bank,”LE SSERAFIM member Eunchae received backlash for her alleged behavior towards NewJeans’ Danielle during their speech. Certain fans claimed that Eunchae was giving side-eye and raising her eyebrows, creating the perception that she was interrupting Danielle.

On the other hand, FEARNOTs, who are supporters of Eunchae, came to her defense and clarified that the situation was a misunderstanding. They explained that Eunchae was actually waiting for her cue to speak and her actions were mistakenly perceived as an interruption to Danielle.

The event ignited a discussion among supporters, with some criticizing Eunchae’s behavior while others attributing it to a typical error in live shows.

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