Concerns were raised about potential “counter viral”activity on A’s Instagram account, after suspicious behavior was discovered recently. This behavior aimed to make someone or something notorious through negative viral marketing.
A ticking time bomb appears to have been planted on A’s SNS, as several suspicious accounts have been discovered making incendiary comments through Instagram. These accounts, known by usernames such as ig*****, mi*****, kr*****, and pu*****, have been continuously posting derogatory remarks aimed at A every few hours, seemingly spamming and attempting to perpetuate negative perceptions through frequent posts.
All four accounts consistently ridiculed A in a similar manner, making comments such as, “Although the ADOR employees are all respectable, the one who resigned continues to cause commotion with the media and HYBE, as if they were being paid to do so”and “If any other person had faced such unjust treatment, it would have been exposed much earlier.”These unfounded theories insinuate that A, the victim of sexual harassment, was financially motivated by HYBE or other parties to fabricate a scandal.
Exploring the Negative Effects of Media: Understanding Counter Viral Content
Although these conspiracy theories have not been proven, the actions of these accounts can be categorized as counter viral, as they disseminate negative narratives online under the guise of being authentic public opinions. A has reportedly observed an influx of these unfounded comments on their account and is contemplating removing them.
At this point, it seems that four particular accounts are responsible for the counter viral activity. Nevertheless, it would be premature to assume that CEO Min Hee-jin orchestrated this campaign. It is also plausible that certain fans, in support of CEO Min, targeted A due to a misguided sense of loyalty.
However, the method of repeatedly sharing identical content is uncommon. It deviates greatly from the usual emotional and personal comments made by Min Hee-jin’s supporters. A should acknowledge this suspicious spamming as a deliberate assault and possibly pursue legal measures.
The former employee challenging the “marketing legend”is experiencing secondary victimization.
Despite celebrities filing police complaints for false information and defamation online, the difficulty in tracing and stopping this type of online harassment remains an ongoing issue. The challenge lies in the fact that comments are often posted through overseas social media accounts, making it nearly impossible to identify and hold the responsible parties accountable.
At the same time, Min Hee-jin is highly regarded for her skills in public relations, as she was responsible for the success of NewJeans while serving as the leader of ADOR. As a result, there are suspicions that orchestrating such anti-viral campaigns would be a simple task for her. However, it is actually the victim, A, who is experiencing the negative effects of sexual harassment. The continuous influx of anti-viral comments on their personal account is a prime example of secondary victimization and a violation of their privacy.
It is a daunting task for A to speak out against a previous employer. Not only must they share their experience publicly, but they also carry the weight of advocating for the rights of sexual harassment victims. Despite facing harassment online, A has found support from other women who have gone through similar situations. In particular, several legal professionals have offered to provide A with legal advice and assistance.
The original source can be found at Daum.
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