Who Will Dethrone Rosé’s Dominance? Karina vs Rosé in Girl Group Rankings

December 2024 Brand Reputation Rankings for Girl Group Members

The latest findings from the Korea Corporate Reputation Research Institute reveal that on December 15, 2024, BLACKPINK’s Rosé secured the top position in the brand reputation rankings for individual girl group members. Following her are aespa’s Karina in second place and IVE’s Jang Won-young in third.

Data Collection and Methodology

The institute conducted a comprehensive analysis of 137,781,489 brand-related data entries, collected between November 15 and December 15, focusing on 712 individual girl group members. This year’s data collection yielded a 3.92% increase compared to the 132,586,799 entries analyzed in November. The metrics examined included participation, media exposure, communication, and community engagement, resulting in brand reputation scores that reflect public sentiment.

Understanding the Brand Reputation Index

The brand reputation index provides insights into how consumer behavior, particularly online interactions, influences brand perception. This includes an evaluation of positive and negative sentiments, media coverage, consumer interest, and overall engagement. A brand value assessment is also part of the overall analysis.

Performance of Top Ranking Members

Rosé led with a brand reputation index of 19,776,640, a notable decline of 12.66% from her November index of 22,642,655. In contrast, Karina achieved impressive growth, with her index reaching 7,861,406, marking an extraordinary increase of 86.47% from November’s 4,215,934.

Third place went to Jang Wonyoung, whose reputation index soared to 6,777,295, reflecting a 50.93% increase to compare from November’s index of 4,490,216. Jennie from BLACKPINK followed closely in fourth place with a brand index of 6,603,775, up 7.82% from November’s figure of 6,125,088.

In fifth position, aespa’s Winter recorded a brand reputation score of 4,611,148, representing a 23.08% increase compared to her November score of 3,746,336.

Insights from Koo Chang-hwan

Director Koo Chang-hwan provided valuable context regarding this month’s analysis, stating, “The data for individual girl group members showed a 3.92% increase in brand-related big data. Brand consumption rose by 25.70%, and communication metrics increased by 2.44%. However, there was a decline in brand diffusion by 6.31%.”

Further analyzing Rosé’s performance, Koo noted several prominent keywords such as “release,” “all-kill,” and “participate,” alongside notable terms like “apartment,” “Rosie,” and “Bruno Mars.” The positive-to-negative sentiment ratio stood impressively at 94.50% positive.

Other Noteworthy Mentions

Alongside these leading members, the rankings also highlighted talents from various groups, including Taeyeon (Girls’ Generation), Lisa (BLACKPINK), Giselle and Ningning (aespa), and Hwasa (MAMAMOO). Additionally, members from notable groups like IVE, Red Velvet, and TWICE, as well as rising stars like LE SSERAFIM, BABYMONSTER, and Fifty Fifty, were included in the top ranks.