Will BLACKPINK’s Jennie Achieve Success with Her New Single Release?

After more than a year since her last single, “You & Me”, excitement is building for Jennie’s imminent release. There is hope that this upcoming track could change the recent lackluster trends seen among solo female K-pop artists, including Chungha, Somi, and Sunmi. Industry experts believe Jennie has the potential to alter this pattern, especially considering BLACKPINK’s incredible fame.

In addition, Jennie has joined forces with Columbia Records, a prominent American label known for representing global sensations like Beyoncé and Adele.

An industry insider remarked, “Anything BLACKPINK does becomes a cultural event. This was evident with Lisa’s track ‘Rockstar’, which debuted at No. 70 on the Billboard Hot 100 and secured No. 4 on the Billboard Global 200 in June.”

Besides her remarkable success with BLACKPINK, Jennie has thrived in her solo career as well.

Her first solo release “Solo”, which came out in 2019, quickly topped multiple local charts and received accolades on various music programs. Her track “You & Me”further elevated her international recognition, making its mark on the UK’s Official Singles Chart and achieving a high position on Billboard’s Global 200.

Jennie’s prominence in the U.S. entertainment scene far surpasses that of many K-pop stars. In the previous year, she not only appeared in the series “The Idol” but also collaborated with high-profile artists such as The Weeknd and Lily-Rose Depp. These partnerships enjoyed significant success on the Billboard charts.

Many are anticipating “Mantra”to be Jennie’s next major hit. Early listeners who had the opportunity to experience a pre-recording of the track have offered enthusiastic feedback, raising excitement to a peak.

Source: K14

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