YG Entertainment Announces 2025 Strategy: New Group Launch, TREASURE’s Reorganization and Comeback

Exciting Developments for TREASURE: YG Entertainment Unveils 2025 Plans

On December 2, YG Entertainment shared an exciting announcement via their official YouTube channel with the video titled “TREASURE NEWS & 2025 YG PLAN | YG Announcement.” The video features Yang Hyun-suk, the general producer of YG, who outlined TREASURE’s upcoming projects and strategies for the year 2025.

TREASURE’s Upcoming Releases

Fans can expect TREASURE’s new digital single, titled “LAST NIGHT,” to drop on December 5. In the announcement, Yang Hyun-suk detailed a promotional strategy that includes not only this pre-release track but also a mini-album slated for February of next year, followed by a full album expected between July and August.

Yang expressed that TREASURE will embrace a distinctive and refreshing concept this time around. “We are stepping back from a highly intense style to showcase the genuine emotions of the group,”he stated. This new direction aims to create music that resonates with listeners in a more accessible manner.

Transition in Leadership

Significant changes are on the horizon for TREASURE, especially with a leadership transition set to take place on January 1, 2025. Members Junkyu and Asahi will step up as team leaders, succeeding Choi Hyunsuk and Park Jihoon. This rotation in leadership, projected to occur every 2 to 3 years, was proposed by the members themselves to foster creativity and individuality within the group.

Global Fan Engagement Initiatives

TREASURE is committed to strengthening their connection with fans worldwide. To facilitate this, they have planned a special event in March, followed by a world tour commencing in October. This tour promises to reach beyond Asia, extending to diverse regions around the globe, allowing TREASURE to engage with an expanded fan base.

Updates on Other YG Artists

In addition to TREASURE’s plans, Yang Hyun-suk revealed exciting updates for other YG artists. They have proposed world tours for several popular groups, including BABYMONSTER, WINNER, AKMU, and BLACKPINK. Furthermore, he hinted at the imminent debut of new artists, stating, “There are numerous trainees awaiting their moment to shine. I will share specific debut dates as they become available.”

For more detailed insights, you can visit the original source here.

Explore the full announcement and accompanying images on KBIZOOM.