YG Entertainment Under Fire for Controversial 2025 Artist Development Strategy

YG Entertainment Unveils Future Plans in December Announcement

On December 2, YG Entertainment made a significant announcement through a video titled TREASURE NEWS & 2025 YG PLAN, presented by the company’s General Producer, Yang Hyun-suk. This video shed light on the future endeavors of various YG artists, notably focusing on the rising group TREASURE, while also highlighting plans involving established acts such as BLACKPINK, WINNER, and the much-anticipated rookie group, BABYMONSTER.

TREASURE’s Upcoming Plans

In the initial segment of the video, Yang Hyun-suk elaborated on TREASURE’s ambitious plans which include a world tour, new music releases, and leadership transitions within the group. This clear roadmap has instilled excitement among fans.

Brief Mentions of Other Artists

The announcement transitioned to a quick overview of YG’s other artists. Yang mentioned that BABYMONSTER and AKMU are set to engage in numerous activities, while WINNER is planning a tour for the coming year.

Additionally, it was reiterated that BLACKPINK would commence their much-anticipated world tour next year, a detail that had previously been revealed. In a nod to new talent, YG indicated that several trainees are preparing for their debut, although specific launch dates remain undisclosed.

Community Reaction and Concerns

Although many fans were thrilled by the positive news, a wave of criticism emerged from netizens who expressed dissatisfaction over the vague information concerning artists other than TREASURE. While TREASURE’s itinerary was outlined in detail, groups like BABYMONSTER received only cursory mentions.

Fans’ Expectations: “Baemon (BABYMONSTER), please deliver standout songs that match your talent, as recent releases have left us wanting more.”
WINNER’s Tour: “WINNER is touring soon? We hope for a full album release before hitting the road!”
Cynicism Towards Plans: “Can ‘hope’ count as a genuine plan? It feels more like wishful thinking than a real strategy.”
Distrust in Announcements: “Don’t be misled by YG’s promise of ‘things coming soon.’ It’s hard not to be skeptical.”
Leadership Critique: “YG desperately needs a transformation in its leadership structure.”
Contract Renewal Concerns: “Why did WINNER renew contracts when their output seems to stagnate? They only seem to release one song per year!”
Skepticism about Future Plans: “Is this even a well-structured plan? It feels more like a random collection of promises than a coherent roadmap for 2025.”