Yoo Jae-suk Ranked 1st in Entertainment Broadcast Personality Brand Reputation

Based on the big data analysis of entertainment broadcast personality brand reputation conducted by the Korea Corporate Reputation Research Institute in August 2024, Yoo Jae-suk claimed the top spot, with Jun Hyun-moo coming in second and Shin Dong-yup in third place.

The Korea Corporate Reputation Research Institute conducted an analysis on brand big data for 50 entertainment broadcast personalities from July 3, 2024, to August 3, 2024. This data, which included consumers’ participation, media and communication volume, and social media conversations, amounted to 47,497,626 pieces. This number showed a decrease of 0.36% compared to the data collected in July, which amounted to 47,671,108 pieces.

Despite a decrease of 4.57%, Yoo Jae-suk, who maintained the top spot in brand reputation rankings, achieved a participation index of 284,898, a media index of 484,747, a communication index of 1,195,585, and a community index of 1,441,061, resulting in a brand reputation index of 3,406,291. This is slightly lower than his July index of 3,569,531.

Jun Hyun-moo, who placed second, had a brand reputation index of 2,403,353, with a participation index of 266,111, media index of 513,475, communication index of 623,977, and community index of 999,790. This marks a 21.43% increase from the brand reputation index of 1,979,285 recorded in July.

Shin Dong-yup, who placed third, had a participation index of 97,323, a media index of 242,887, a communication index of 873,680, and a community index of 864,101, resulting in a brand reputation index of 2,077,990. This marks a 27.16% increase from the brand reputation index of 1,634,152 in July.

According to the August 2024 brand big data analysis, Director Koo Chang-hwan stated that Yoo Jae-suk’s brand maintained its top ranking in the entertainment broadcast personality category. The analysis, which compared 47,671,108 pieces of brand big data from July, showed a slight decrease of 0.36%. Further examination revealed a 9.59% decrease in brand consumption, a 10.12% decrease in brand issues, a 13.50% increase in brand communication, and a 3.99% decrease in brand diffusion.

During the link analysis of Yoo Jae-suk’s brand, which was ranked first in entertainment broadcast personality brand reputation for August 2024, it was found that terms such as ‘appear,’ ‘participate,’ and ‘save’ were highly ranked. Additionally, in the keyword analysis, ‘You Quiz,’ ‘building owner,’ and ‘pilot’ were among the top-ranking terms. Furthermore, the analysis of Yoo Jae-suk’s brand’s positive-negative ratio revealed a positive rate of 92.47%.

In August 2024, the rankings for the top 30 entertainment broadcast personalities’ brand reputation were analyzed. The list included Yoo Jae-suk, Jun Hyun-moo, Shin Dong-yup, Kim Gura, Park Myung-soo, Kang Ho-dong, Seo Jang-hoon, Tak Jae-hoon, Kim Jong-kook, Kim Jong-min , Ahn Jung-hwan, Lee Soo-geun, Lee Hyo-ri, Kim Hee-chul, Haha, Park Na-rae, Jo Se-ho, Lee Young-ja, Song Ji-hyo, Jang Do-yeon, Kim Sook , Defconn, Kim Min-kyung, Lee Kyung-