在品牌内容政策遭到广泛反对后，Twitch 在 Twitter 上公开道歉

Today’s branded content policy update was overly broad. This created confusion and frustration, and we apologize for that.

— Twitch (@Twitch) June 6, 2023

We do not intend to limit streamers’ ability to enter into direct relationships with sponsors, and we understand that this is an important part of how streamers earn revenue.

— Twitch (@Twitch) June 6, 2023

We wanted to clarify our existing ads policy that was intended to prohibit third party ad networks from selling burned in video and display ads on Twitch, which is consistent with other services.

— Twitch (@Twitch) June 6, 2023

RE: Twitch New Branded Content Policy

YouTube has a similar policy for Burned-in Video Ads.

The difference is Twitch ALSO has competing display ads, AND is testing live ads, sponsorships, channel skins, and more.

Twitch's policy is much broader considering their aspirations. pic.twitter.com/1TbTEWioIq

— Zach Bussey (@zachbussey) June 6, 2023

We missed the mark with the policy language and will rewrite the guidelines to be clearer. Thank you for sharing your concerns, and we appreciate the feedback. We’ll notify the community once we have updated the language.

— Twitch (@Twitch) June 6, 2023

3% overlay didn’t draw any confusion because it’s straight up laughable 💀

— Flexinja (@flexinja) June 6, 2023

so sorry people are being mean to you Twitch… hope 50% of my monthly revenue helps you feel better

— connor (@ConnorEatsPants) June 6, 2023

No. You made a change that was absolutely pathetically communicated. No emails, tweets or anything you slipped it into notification on the site knowing not everyone would see it right away.

This was a calculated move.

It snowballed and now you’re backpedaling because if…

— ProblyOvr9000 (@ProblyOvr9000) June 6, 2023

i think the way you're going with the platform is not overly broad & shows your intentions clearly

— FNATIC Stallion (@StallionStreams) June 6, 2023

No i think it was perfectly clear. There’s no confusion. There’s no ambiguity. You have lost touch with the creators making you money.

Expect a mass exodus from your platform

— Marks and Recreation | Keys7 (@MarksRecreation) June 6, 2023