The unexpected influx of hateful comments on TikTok videos featuring a collaboration between K-pop groups ILLIT and LE SSERAFIM with Zico left netizens shocked.
Despite the positive engagement that was expected from these collaborations, the constant negativity took center stage.
The Conflict Between ADOR’s Min Hee Jin and Hybe
The sudden rise in hateful comments has led to theories that there may be a connection to the ongoing conflict between ADOR Min Hee Jin and HYBE Entertainment.
This link has sparked worries about the potential for industry conflicts to have a ripple effect on artists and affect their online presence.
Zico with ILLIThttps://t.co/HgofJJ1rzn
— jeanelyn estaura (@EstauraJeanely8) May 2, 2024
ZICO with LE SSERAFIMhttps://t.co/ESZODJHQZt
— jeanelyn estaura (@EstauraJeanely8) May 2, 2024
Online Hate and the Response of Netizens During K-pop Drama
Netizens have expressed their disappointment with the toxic culture that is pervasive in online communities, in response to the overwhelming amount of negative comments.
Everyone is worried about nj in the midst of this conflict, but they forget that not only nj are involved here. Bts, illit and lesserafim are the directly affected victims. Public opinion is worsening, medias are picking on them, rude and harsh comments are pouring in
— Hyewonizuhayo ~ (@gwangsoonnie) May 2, 2024
Several individuals have noted that ILLIT and LE SSERAFIM have received the most criticism, particularly after being mentioned in the initial reports of the ADOR-HYBE conflict.
In a recent appearance on KBS Cool FM’s “Park Myung Soo Radio Show,”Zico shared his thoughts on potentially collaborating with BLACKPINK’s Jennie. He mentioned that their close friendship has created a relaxed and harmonious environment for any potential collaboration.
Upon presenting the song to Jennie, Zico received enthusiastic feedback and constructive suggestions, showcasing her maturity and professionalism. Zico commended Jennie for her strong musical sensibility and her ability to contribute creatively to the project. He emphasized that she confidently offered her own ideas and was not reliant on direction.
Although he is careful when choosing collaborations, Zico has shown a strong desire to collaborate with Jennie directly instead of involving their individual companies, emphasizing their shared dedication to achieving optimal outcomes.
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