On July 11 (based on local time), the British news organization BBC released an article titled “Blackpink’s Jennie expresses regret over indoor smoking incident”which reported on the controversy surrounding Jennie’s vaping indoors.
Earlier, a video showing Jennie smoking indoors started circulating on various online platforms. The footage captured Jennie getting ready for a fashion show on the beautiful island of Capri, Italy. In the video, Jennie can be seen smoking an electronic cigarette while getting her hair and makeup done by her team. At one point, she appeared to blow smoke towards a staff member who was checking her makeup, sparking discussions not only about indoor smoking but
As the controversy continued to escalate, Jennie’s independent label, Odd Atelier (OA), released a statement acknowledging the issue surrounding smoking indoors and its impact on the staff. The statement also mentioned that Jennie has personally reached out to the staff present to apologize and that they also extend their apologies to any disappointed fans.
The BBC drew attention to a statement made by a netizen from South Korea, who questioned, “Is education necessary for basic manners?”
The BBC reported that smoking inside, including the use of electronic cigarettes, is strictly forbidden in South Korea and can result in fines of up to 100,000 KRW. The article also mentioned that this is not the first instance of South Korean celebrities facing intense scrutiny, as the country holds them to high moral and behavioral standards and any mistake is closely monitored.
The BBC also noted that OA did not provide Jennie’s specific location at the time, and noted that other Korean celebrities, such as Do Kyung-soo and NCT’s Haechan, have also faced fines for smoking indoors.
The article received a considerable amount of attention, generating more than 800 comments on the BBC’s official social media platforms. Fans from around the world expressed bewilderment regarding the public apology, with reactions such as “I don’t comprehend why Jennie is apologizing,””What is the reason for people’s anger?””Korean fans seem to be overreacting,”and “I had mistaken the year for 1934.”The majority of comments centered around the idea that it is commonplace for an adult to use an electronic cigarette.
Jennie’s actions were met with criticism as some pointed out, “The issue is not the electronic cigarette, but the location,”and “It is considered impolite to blow smoke in someone’s face.”
The information was reported by both BBC and Daum.
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