BLACKPINK’s Leaked Unreleased Music Video Sparks Netizen Reactions: “How Was This Cheesy Concept Approved?”

K-Pop Fans Stunned by Confidential Leaks of BLACKPINK Content

On the morning of March 31, a wave of shock swept through the K-pop community when an account claiming to be a former YG Entertainment employee threatened to unveil sensitive information regarding several prominent Korean entertainment companies. To substantiate their claims, the account shared a previously unreleased dance practice video of BLACKPINK, which showcased a 7-member lineup from the group’s trainee days. Almost immediately, this footage went viral, capturing the attention of fans worldwide. Alongside this, an alleged music video (MV) for the track “Don’t Know What To Do” also surfaced, propelling discussions across various platforms.

Background on “Don’t Know What To Do”

“Don’t Know What To Do” is featured on BLACKPINK’s 2019 EP “Kill This Love.” Although only one official MV from this EP was promoted, the leading single “Kill This Love” has amassed close to 2 billion views on YouTube, while “Don’t Know What To Do” has gained a devoted following despite lacking an official visual. The choreography video alone boasts over 345 million views, and live performances have also resonated strongly with fans, leading many to question why this impactful track never received a dedicated MV.

The Revelation of a Shelved MV

Recent developments shed light on this mystery. Reports indicate that YG Entertainment did film a music video for “Don’t Know What To Do, ” but it has remained unreleased for six years. The leaked content, while underwhelming in quality, offers insights into the choreography and visuals that were once hidden. Fans are now calling for YG to “release the original version now”in response to this unexpected leak.

OMG! Apparently a former YG Ent.employee leaked (in 144p) BLACKPINK’s “Don’t Know What To Do” MV that was never released.pic.twitter.com/eOWxFExsE8

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Mixed Reactions from Fans

Despite the excitement surrounding the leak, fan reactions have been mixed. While many are thrilled to see the group’s early work, some have raised concerns about the quality and creativity of the MV, which primarily consists of tightly shot indoor sequences and lacks the vibrancy that fans expected. The members’ youthful visuals shine through, yet critics suggest the overall presentation feels outdated and lacks the artistic flair seen in other BLACKPINK releases such as “Kill This Love.”

Public Concerns and Security Issues

The surge of leaks raises significant security concerns for YG Entertainment. Fans note that BLACKPINK is facing undue threats from leaks that jeopardize their artistic integrity and personal safety. Many netizens are urging YG to take swift action against the account disseminating confidential materials and to ensure better data protection for artists.

Voices from the Fandom

Why is BLACKPINK getting all these leaks out of nowhere? That MV for “Don’t Know What To Do” is so bad though.
YG filmed an MV and kept it hidden for 6 years? Release the source already.
Their visuals back then were so youthful. This brings back memories.
They actually made something this cheesy? No wonder they hid it.
Is no one realizing BLACKPINK is being threatened with leaks? What’s YG even doing right now?
If you’re a fan and encounter the leak, report it. This is unauthorized content!

The ongoing circulation of BLACKPINK’s unreleased materials, alongside the recent trainee footage leaks, underscores the need for YG Entertainment to bolster its security protocols. BLINKs are not only calling for accountability but are emphasizing the urgency for the agency to investigate these breaches and protect their idols from potential harm.

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