On October 18 at precisely 1 PM (KST), Bruno Mars joined forces with BLACKPINK’s Rosé to unveil their exciting collaboration titled “APT” . This project has been characterized as a distinctive and surprising partnership between the “King of Funk” and the “Australian Rose.” Leading up to the release, there was no formal announcement or marketing, but a comment from Bruno revealing that Rosé wanted to kiss him ignited a social media frenzy, heightening anticipation for this unexpected duet.
APT. (ROSÉ & Bruno Mars) M/V OUT NOW! ∙ https://t.co/cIrqp72ztS ∙ #ROSÉ # 로제 #BrunoMars #APT #ROSÉ_BRUNO_APT #THEBLACKLABEL #더블랙레이블 @numberoneHQ @BrunoMars pic.twitter.com/SO2glmPIGR
— THEBLACKLABEL (@THEBLACKLABEL) October 18, 2024
“APT” is anticipated to remain a standalone single, not included in any future albums from either artist. The CD single pre-orders vanished almost immediately but were promptly replenished. The music video for “APT,” filmed in a minimalist studio environment, boasts visually stunning cinematography, perfectly aligning with current aesthetic trends. The track fuses a popular pop-rock sound with the unique styles of both artists, while *APT* offers a refreshing twist, distinguishing itself from Rosé’s previous works.
This collaboration reveals a different facet of Rosé, one that fans rarely experience. She transitions from the vulnerable persona showcased in *On The Ground* and the heartache of “Gone” to present a delightful love story through “APT,” enchanting listeners with her melodious vocals and harmonious delivery.
Source: K14
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