BLACKPINK’s Rosé’s PUMA Ambassadorship Exceeded Expectations

According to Lee Na-young, CEO of PUMA Korea, the selection of BLACKPINK’s Rosé as Global Ambassador of PUMA has been validated through various data. Even global officials expressed their satisfaction and acknowledged that it surpassed their expectations.

According to Lee Na-young (CEO of PUMA Korea), ROSÉ’s appointment as Global Ambassador of the German Multinational corporation has been proven to be effective, as evidenced by numerous data. In fact, even global officials cannot hide their satisfaction, stating that she exceeded… pic.twitter.com/jUOCuo382D

— BLΛCKPIИK GLOBAL FANBASE (@BLACKPINKGLOBAL) July 23, 2024

It is a significant achievement for Rosé to be appointed as the Global Ambassador for the Puma Global Headquarters, making her the first Kpop Artist to receive this honor. While K-pop stars have traditionally focused on Korean and Asian markets, Rosé’s selection as a global ambassador highlights the significance of her role and the impact she will have on a global scale.

“According to the CEO, Puma has established its entertainment marketing department in various locations around the world such as Seoul, London in England, and Los Angeles (LA) in the United States. As someone with more than 20 years of experience in marketing, I am delighted to witness the expansion of Rosé’s marketing efforts beyond the K-pop industry and making an impact in the global music and cultural scene, beginning in Korea and extending beyond.”

This information was reported by AjuNews, X.