Baskin Robbins announced on August 20th that Byun Woo-seok has been chosen as their newest brand model, with his promotional activities set to begin in September.
After portraying the lead character Seon-jae in tvN’s drama “Lovely Runner”, actor Byun Woo-seok experienced a surge in popularity both in Korea and abroad. Baskin Robbins selected Byun Woo-seok as their brand ambassador due to his vibrant and youthful aura, which perfectly aligns with the brand’s image.
Byun Woo-seok has made it clear that he is a big fan of Baskin Robbins, as evidenced by his frequent mentions of the brand on social media and in interviews. During a recent appearance on a YouTube channel, the actor even listed his top favorite flavors from Baskin Robbins. As a result of his evident passion for the brand, Baskin Robbins has officially named him an “honorary researcher”. Together, Baskin Robbins and Byun Woo-seok will collaborate on developing a new flavor to be released on September 1st. Additionally, they will be participating in various events, including the unveiling of the new product at the ‘Untouch Show’.
Baskin Robbins’ spokesperson announced, “We are excited to have Byun Woo-seok, a well-known Baskin Robbins enthusiast, on board. We believe that with his involvement, we will be able to connect with our customers in a more appealing and approachable way.”They also mentioned that the upcoming “flavor of the month”for September will be created by their new researcher, Byun Woo-seok, and teased future activities to come.
On their official Instagram account, Baskin Robbins has announced that they will be opening pre-applications for their ‘Untouch Show’. This event will allow lucky consumers to taste the ‘flavor of the month’ for September before its official release. Fans have until midnight on the 20th to leave comments on the event post, expressing what they would like to ask Byun Woo-seok. 60 winners will be selected to attend a workshop on the 24th where they will have the opportunity to taste the new flavor created by Byun Woo-seok in collaboration with Baskin Robbins.
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