Recently, accusations of biased treatment within the K-pop world have resurfaced, this time directed at Bang Si Hyuk, the creator of HYBE Corporation.
Upon noticing what they believe to be unfair treatment towards one of HYBE’s girl groups, LE SSERAFIM, compared to another group, NewJeans, netizens have turned to social media to express their concerns.
The source of the dispute arises from fans’ observations of Bang Si Hyuk’s connection to both groups. Although the founder of HYBE has not been present at any NewJeans events, he was spotted personally attending LE SSERAFIM’s pop-up store.
According to witnesses, Bang Si Hyuk not only made a visit to the store but also bought a significant quantity of merchandise. He even went to the extent of personally transporting the items in his own vehicle.
Despite the absence of the members, fans were quick to point out that Bang Si Hyuk’s visit to LE SSERAFIM’s pop-up store on the fourth day was a clear show of support for the group. Even without the members present, his presence alone was enough to generate buzz and spark conversations among netizens.
Ever since HYBE’s roster of artists has been established, there have been numerous allegations of preferential treatment. Netizens often compare the situation to the classic fairytale of Cinderella, portraying NewJeans as the neglected stepsisters while LE SSERAFIM is favored.
Online comments reflect a feeling of frustration and disappointment towards perceived unfair treatment of certain artists within the company.
Additionally, internet users have brought attention to the past connection between HYBE and Source Music, the previous agency of GFRIEND. This has led to speculation of a recurring trend of partnerships and preferential treatment among the different projects and artists affiliated with these companies.
The online response has been quick and diverse, as numerous individuals expressed their disappointment and disbelief towards Bang Si Hyuk’s alleged actions. Certain individuals questioned the need for such direct involvement from the CEO, while others speculated about the inner workings of HYBE and its associated labels.
This is what people on the internet are commenting:
- “So I guess LE SSERAFIM was HYBE’s princesses all along.”
- “WOW, this is totally Cinderella and her stepsisters LOL.”
- “Wouldn’t it be great to be good to all your artists?”
- “Doesn’t he have staff? Which CEO goes to that extent?”
- “BigHit and Source Music were one since a long time ago. Back then, 8Eight also belonged to BigHit and Source Music. They also made GLAM together, and most of GFRIEND were trainees from BigHit. There were many rumors that the companies were helping each other out. Source Music was also the first label to be absorbed by HYBE.”
- “He’s really doing the role of a sponsor. They suit each other.”
- “Legendary LOL.”
- “Did all the age he gained go to his belly?”
Despite the variety of perspectives, netizens’ comments included lighthearted comparisons to fairy tales as well as thoughtful examinations of the power dynamics within the K-pop industry. Overall, there seems to be a collective desire among netizens for fairness and equality in the treatment and support of artists by their management.
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