Despite their hit song “Butter”and an ambitious attempt to secure a win, global pop sensation BTS was unable to break through the tough surface of the Grammy Awards, facing fierce competition in an arena packed with talented artists.
BTS has been nominated for the second year in a row, following their previous nomination for “Dynamite.”This further solidifies their position in the music industry.
Most Streamed songs on Spotify US 🇺🇸 by Kpop Act1- Dynamite — 131.9M2- Cupid — 109.4M3- Seven — 106.7MThe gap with #2 is only 2.7M we can pass it in 10 days but we cant chart while probably our streams close to chart ‼️🚨 pic.twitter.com/S72inE96yO
— 💋☀️ (@SICKTEAR7) March 18, 2024
Despite not winning a trophy on this occasion, their nomination alone is a testament to their significant impact and recognition on the global stage.
During an interview with Yonhap on April 14, renowned pop music critic Kim Do Heon emphasized that BTS’ nomination for a Grammy with only one song, as opposed to a full album, highlights their remarkable talent in the music industry.
“The fact that BTS was nominated at the Grammy for an eventful single rather than a full-length album is enough to prove that BTS is impressive and amazing (in the music industry).”
Critic Kim foresees that BTS’ quest for Grammy success is far from over.
“If BTS releases a better song, they might get nominated for the Grammy again and expect good results.”
Despite being widely viewed as one of the main contenders, BTS ultimately lost the award to Doja Cat, who was deemed to have faced incredibly strong competition this year within music circles.
Despite her young age, Doja Cat possessed an impressive talent and began sharing her self-produced music on SoundCloud. Her global breakthrough came in 2014, when she debuted and captured the attention of audiences worldwide.
“With her hit song “Kiss Me More”, she has earned eight nominations at this year’s ceremony, including highly coveted categories like “Record of the Year”and “Song of the Year”.
Jung Min Jae, a critic specializing in pop music, provided additional perspectives on the current award dynamics.
“The Grammy Award is decided based on a vote by the members of the Recording Academy, which consists of music officials. Especially, this year’s nominees were considered highly competitive.
Since the Grammy doesn’t favor boy groups, just being nominated already means a lot. Getting nominated for the second consecutive year, BTS was also recognized by the Grammy.”
Jung emphasized that historically, the Grammy Awards have shown a tendency to favor solo artists over boy groups, bringing attention to the systemic biases at play in these decisions.
Despite the difficulties presented, he recognized that receiving nominations consecutively is a significant indication of recognition from the Recording Academy.
While some critics had negative opinions about the results of this year’s Grammys, they refrained from diminishing the success of individual artists or questioning their merit. This further fueled ongoing discussions about inclusivity issues that have become a staple in the annual prestigious awards recognition debates, which have been ongoing for years and are under scrutiny from audiences worldwide.
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