Exploring the Viral TikTok Trend of ‘Price Tag’ as Jessie J’s Song Makes a Comeback

The mesmerizing ‘Price Tag’ trend on TikTok is reviving Jessie J’s acclaimed 2011 single, “Price Tag, ” featuring B.o. B.Here’s everything you need to know about this exciting social media phenomenon.

Initially released as part of her debut album, “Who You Are, ” this catchy anthem emphasizes prioritizing joy over material possessions. In 2025, the song has rediscovered its audience through its clever incorporation in a viral TikTok trend.

The trend ignited on March 1, 2025, when TikToker aidan_buys shared a captivating video set to the song. Garnering more than 5.6 million views within days, this post inspired countless creators to produce their own unique versions, effectively launching the ‘Price Tag’ trend into TikTok stardom.

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Understanding the ‘Price Tag’ Trend

The mechanics of this trend are simple yet engaging: TikTok users lip-sync key phrases from the song while a partner dramatically acts out the lyrics. For example, when the song suggests, “Just stop for a minute and smile, ” the person next to the lip-syncer flashes a big smile. At the line “Why’s everybody so serious?” they might don a comical serious face, and during “That you can’t even have a good time, ” they could tap on an imaginary watch.

This lighthearted back-and-forth act culminates after the chorus, encapsulating the trend’s charm and broad appeal. It has rallied creators from all walks of life, including notable celebrities, to participate.

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A notable example comes from TikToker bailey_horse_tricks5, who creatively included her horse, delighting audiences with the animal’s synchronized expressions and racking up over 24.6 million views. Another creator, goldenchimmykoo, cleverly complemented clips of BTS member Jungkook to the lyrics, garnering 7.7 million views. Additionally, K-pop fans reacted positively to Le Sserafim’s version of the trend, where members Yunjin, Chaewon, and Eunchae performed the lyrics, collecting over 5.2 million views.

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Even Jessie J herself became part of the trend, sharing her rendition on March 19, which quickly attracted over 3.2 million views. As “Price Tag” overtakes TikTok’s For You Page, this delightful trend illustrates how nostalgia and creativity in music can converge, providing a modern twist to a beloved classic.

Currently, the original audio has been featured in more than 2.3 million posts on TikTok, with users enjoying this playful challenge alongside friends, partners, and even beloved pets. The ‘Price Tag’ trend is just one among many flourishing on TikTok in 2025, alongside other viral sensations like the Hotspot Bro meme and the Hozier Yell craze.

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