On July 24th at midnight, FIFTY FIFTY released a teaser video on their official YouTube channel, showcasing the silhouettes of Keena and the new members.
In contrast to the previous photos, which only revealed the number of members from behind, a silhouette teaser video was released this time.
The video begins with Keena exclaiming, “Make sure you hide well, I can see your hair!”The rest of the members join in on the fun, playing a game of hide and seek with her. The sound of their gleeful laughter and carefree running, along with the four members embracing Keena and sharing laughs, only added to the anticipation for their upcoming endeavors as a cohesive five-person group.
Additionally, within this teaser video, the members’ faces can be faintly perceived through translucent glass, providing brief glimpses of their eyes and lips.
A spokesperson from ATTRAKT, the agency representing the group, announced, “Our members are dedicated to putting in their best efforts to produce a stellar album and showcase their growth. We eagerly anticipate sharing our upcoming content with you in a sequential manner.”
Despite undergoing member reorganization, FIFTY FIFTY continued to strive for progress and made waves by achieving a spot on the Billboard “Hot 100″chart just 4 months after their debut.
The lead single “Cupid”from their debut album “The Beginning: Cupid”gained popularity by consistently climbing the charts, ranking at 94th, 85th, 60th, 50th, 41st, 19th, and 17th. The track not only entered the domestic charts but also became a fan favorite globally, setting impressive records for K-pop girl groups such as the fastest entry on the Billboard chart and the longest run on the “Hot 100″chart.
Despite initially signing exclusive contracts with their agency ATTRAKT, FIFTY FIFTY members filed for an injunction at the end of June last year. They cited reasons such as “violation of settlement data provision”, “forcing schedules despite unfit conditions for activities”, and “lack of support necessary for entertainment activities”.
Moreover, it was uncovered that the group’s Korean name and the individual members’ names were filed for trademark registration, damaging the reputation of FIFTY FIFTY as a group that went against their agency.
Despite this, the court rejected the injunction request, citing the absence of settlement payments and the subsequent correction of the omission of settlement details within the required timeframe. Additionally, the agency allowed for hospital treatment and made schedule adjustments after verifying health issues.
As a result, the members independently created SNS accounts to show their intention to appeal, but Keena ultimately decided to return to the agency ATTRAKT.
The announcement of FIFTY FIFTY’s reorganization, which focused on Keena, was made in June. ATTRAKT held a closed audition to recruit new members, leading to the addition of four individuals and transforming FIFTY FIFTY into a group of five. The group is scheduled to make a comeback in September.
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