Grocery Chain Launches $11 Toothpaste Smoothie, Dividing Critics

Erewhon has introduced an intriguing limited-edition smoothie that promises a unique taste experience reminiscent of the invigorating feeling after brushing your teeth. This innovative beverage, named the Mint Condition Smile Smoothie, has been developed in collaboration with the oral-care brand Boka.

Available for $11 for a 12-ounce serving, the smoothie captures the “fresh, just brushed feeling”inspired by Boka’s Ela Mint Nano-Hydroxyapatite Toothpaste. This exclusive product combines various wholesome ingredients including citrus green tea, creamy coconut milk, fresh mint, juicy mango, and ripe banana, enhanced with chlorophyll, blue spirulina, and silica. To elevate the flavor profile, it is garnished with cacao nibs and coconut flakes, and includes a caffeine boost from its green tea base. This vibrant drink will be offered at Erewhon’s 14 locations throughout Los Angeles until the end of November.

Online Reactions to the Toothpaste-Inspired Smoothie

The release of this smoothie has generated a divided response on social media, with opinions varying from enthusiastic support to outright disapproval. TikTok user NotTashS shared her surprise, saying, “Oh wow, I wasn’t expecting that… It’s definitely an interesting, acquired taste.”

@not_tash_s
@Erewhon + @Boka Oral Care = dream collab #erewhon #erewhonmarket #erewhonsmoothie #haileybiebersmoothie #losangelesfood

♬ Genesis – Grimes

Conversely, others voiced their dissatisfaction. One commenter remarked, “It was bad, ” while another simply stated, “Yeah, I won’t be getting that one.”

Erewhon is renowned for its innovative monthly smoothie flavors; many of these specialty drinks result from collaborations with prominent brands or celebrities. For instance, in August 2024, they teamed up with Sabrina Carpenter to create the “Short N’ Sweet” smoothie, showcasing their commitment to unique and exciting beverage offerings.

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