Publisher Take-Two Interactive has expressed worry over the potential negative impact of review bombing on its upcoming games, particularly the highly anticipated GTA 6.
Take-Two Interactive, the publisher responsible for popular Rockstar games like the GTA series and Red Dead Redemption, has expressed disapproval towards the harmful trend of review bombing that has become prevalent in the video game, TV, and film industries in recent times.
On the television and film front, Rings of Power, The Last of Us, and other productions have also found themselves in a comparable situation, revealing the far-reaching extent of this phenomenon.
In a recent filing with the SEC, Take-Two addressed the issue of review bombing. The first publication to report on these statements was Game File.
While the specific reasons for review-bombing vary from product to product, Take-Two Interactive addressed the negative impact of this trend and emphasized the importance of maintaining high ratings on third-party platforms. They recognize that positive ratings drive players to discover their games and view them as crucial for success.
Additionally, the company stated that a decrease in ratings or the receipt of substantial negative reviews could potentially make it harder for players to discover or endorse our games.
Take-Two is gearing up for the release of GTA 6 in 2025, one of the biggest gaming launches in history.
Furthermore, our ratings may be negatively impacted by targeted campaigns of negative reviews or defamation aimed at damaging our reputation, as stated in the filing.
Despite GTA 6 being in the works for quite some time, the highly anticipated sequel has already generated a lot of discussion due to its decade-long development. The inclusion of the franchise’s first female protagonist has sparked heated debates and sparked numerous online conversations within the gaming community.
As a result, Take-Two’s worries about review-bombing may be linked to the release of GTA 6; the corporation further stated, “Such a decrease could result in a decrease in players and profits, as well as the need for increased advertising and marketing expenses, and damage to our reputation.”
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