Ever since HYBE and ADOR’s conflict began, the K-pop community has expressed concern for the future of NewJeans. Netizens and fans have voiced suspicions that the multi-label may have deliberately hindered the group’s success by downplaying their impact.
Despite this, it was brought to attention that the conglomerate has supposedly made another attempt. According to reports on June 9, HYBE is set to have a collaboration with The Grammy Museum, showcasing an exhibition for its K-pop artists.
The project received high praise from Michael Sticka, CEO of the Grammy Museum. He stated, “Our aim with the exhibit is to further enhance the recognition and admiration for the creators and performers of HYBE and its artists, who embody the current and upcoming trends in the global music industry.”
The CEO further recognized HYBE’s role in driving innovation that appeals to individuals of all ages, genders, and locations. They also expressed enthusiasm for the exhibition, which serves as a platform for fans to revel in and express their adoration for K-pop.
Kim Taeho, the Chief Operating Officer of HYBE, stated that the exhibition’s location will allow for the sharing of HYBE’s journey and that fans are encouraged to come and experience the museum.
Despite this, on the social media platform X (Twitter), fans expressed their disappointment with HYBE’s reported exclusion of NewJeans.
- “Where is NewJeans? WTF.”
- “HYBE is nothing with NewJeans.”
- “Leaving off NewJeans is crazy.”
- “Taking ADOR’s money and still excluding them in everything. It’s weird behavior.”
ADD NEWJEANS OR THIS WILL TANK JUST LIKE BANG PD
— Protect NewJeans 🍀 🫧🍋🟩 (@Oceanaquablu) July 9, 2024
“we thought you didn’t want hybe associated with newjeans” oh you’re right the point here is how hybe has placed itself in the media as the savior of newjeans to the point of treating girls’ parents as villains when we all know that’s not the case https://t.co/wjUOWXPycb pic.twitter.com/f5OffLujpf
— ✿ (@haerin1st) July 9, 2024
my brother in christ, the fact that this is the first time that company has a successful worldwide girl group lmao, they really dont deserve my jeanies #FreeNewJeans https://t.co/ArpjLkpXap pic.twitter.com/xDtuZu1HI0
— nea (@kthditto) July 9, 2024
It’s hilarious that *now* HYBE remembers Fromis 9, but excludes NewJeans which is their most profitable gg. This isn’t the first time HYBE has acted shady towards Nwjns but at least now it’s clear HYBE doesn’t support Nwjns. https://t.co/LoyfitiDgS
— Alias (fan account) (@TokkiBonedo) July 9, 2024
this is what being mistreated by your company actually looks like. NewJeans will never flourish as long as they’re under HYBE and it’s all due to greed and misogyny of the men in charge of this label https://t.co/iuwBuS78Op
— nil 𝜗𝜚 (@newjiram) July 9, 2024
they got all the way including FROMIS but new jeans omg this beef is gonna go down in history books https://t.co/2zoFsv6lbj
— ً (@onthesground) July 9, 2024
it’s obvious they’re intentionally neglecting new jeans because even fromis there 😭😭😭
— claws (@clawsclaws) July 10, 2024
Despite some arguments that ADOR no longer wanted to be associated with HYBE, others pointed out that this was not the reason behind the situation. Instead, it was believed by some that Min Hee Hin and ADOR’s stance against HYBE was the cause of the issue.
I don’t think that’s the issue tho, fans wanting them to stay or leave hybe is irrelevant. The issue here it’s that hybe claimed that they do support new jeans yet this happens, if anything, is proving mhj claims right
— ♡ (@eieieiez) July 9, 2024
genuine question. yall want them to leave hybe because of the mistreatment, but still want the hybe privileges. isn’t that a bit contradictory? what do you want exactly?
— daly⁷ (@fearofgodyoongi) July 10, 2024
1. nwjns stans mad I thought yall want ur girlies out of hybe?2. no other group or artist deserves to be there but bts. https://t.co/Sar3EtJzlR
— 🕷️ (@cuntmin_) July 9, 2024
do you guys want them to leave hybe or not? you’re just as confused as mhj😭😭😭😭😭 https://t.co/HzHZaD9ZgX
— r ⚢ (@viianwich) July 9, 2024
y’all in the quotes are kinda forgetting hybe also have a contract with newjeans and they have to support them and promote them until the contract is over right? defending a fuckass agency like bang pd is your mother,,,, https://t.co/ySKe9e3Rsz
— lou 𐙚 🛸 (@bunntohru) July 9, 2024
qrts are fucking dumb with “didn’t yall want to be out of the company” as long as nwjns are under a contract with hybe what they’re doing it’s basically discrimination and it’s a fucking crime to the law as a worker you deserve the same rights and opportunities as your coworkers https://t.co/ROGPUaVR2g
— liebert ☘ (@NAN4MICULT) July 9, 2024
you guys are always saying “fuck hybe” but you’re crying over this😭? idk why you guys expect everything to go back to normal after what mhj did. https://t.co/oxBfOhl0gM
— ً (@ilitzs) July 9, 2024
A few months ago you guys wanted NJ out of hybe, what are you doing complaining? pic.twitter.com/CSQfnGgnhh
— VI A YOONGI Y A LOUIS 🥢 (@ultraviolenceyg) July 10, 2024
Because at the end of the day, they will always be under hybe. So for hybe to just completely leave them out of this is insane. Newjeans is bigger than half the groups up there. They should be included regardless.
— Mika long (@Mikaaawika) July 10, 2024
Do you have any thoughts on this? Are you still excited about the exhibit? Share your thoughts in the comment section below.
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