In a Bubble post, a K-pop idol discussed the reasons why certain groups no longer participate in music shows. They disclosed the significant gap between the payment they receive and the expenses they must cover in order to maintain a high level of performance quality.
On May 8, Hanse from VICTON used the fandom-messaging app, Bubble, to clarify to fans why idols may not always need to make appearances on music shows.
Going to music broadcasts is a common practice, especially for newcomers, as it provides them with visibility and the opportunity to win a trophy if their music ranks first. Additionally, it serves as a platform for idols to connect with their fan base while showcasing their latest music.
Nevertheless, this can be a difficult task, particularly for musicians signed to smaller record labels.
Although attending music programs can be enjoyable, Hanse pointed out that the cost-benefit ratio does not align.
Despite being advantageous for idols from the second-gen era, the rise of social media platforms such as YouTube and live streams has led to some fans rarely tuning in to music shows.
Hanse testified that, despite having to pay 10M KRW ($7.34k) for a week-long promotion, each group only receives 50,000 KRW ($36) for each appearance.
Typically, a team’s music show promotion lasts for 2 weeks and results in expenses of around $15k. In addition to this, they also have to cover external costs such as makeup, set construction, and meals, which can amount to another $15k.
VICTON’s Hanse reveals K-Pop idols get paid ~$36 per Music Show appearance. pic.twitter.com/16ZLxCpLt7
— Pop Base (@PopBase) May 9, 2024
It is disheartening to know that not only is the company responsible for this, but the idols themselves are burdened with this “debt”as well.
By saying this, Hanse provided a valid reason for why certain artists choose to forgo music performances and instead, allocate their funds towards improving the quality of their music videos.
While he continued to share anecdotes about the true nature of music shows, he made it clear that he holds a great deal of respect for K-pop idols. He explained that his intention was not to disparage them, but rather to address the requests from fans asking for more frequent music show promotions.
In addition, he also addressed the issue of idols owing debts to their labels.
Hanse admitted that idols typically do not generate much profit unless they have a large following not just among K-pop fans, but also among the general public.
Typically, idols under small/medium-sized labels are responsible for covering all of the company’s expenses, from their trainee days until the completion of their contracts.
If the 7-year contract expires or if the group disbands before the contract ends, the idol is no longer responsible for paying the debt. However, this also means they will not receive any earnings.
As Hanse’s revelation gained traction on the internet, K-pop fans showed their support for idols from less prominent companies. They also expressed their appreciation for their favorite artists who continue to attend music shows despite the costly repercussions.
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