Netizens have initiated an online debate about ILLIT’s new teaser for their upcoming comeback. Many are speculating that the group might have altered their concept, which is connected to the past plagiarism allegations they faced during their debut.
On September 24, K-netizens started a community thread, titled, “After the Controversy, ILLIT’s Concept Was Completely Changed.”This post included several screenshots from ILLIT’s “I’LL LIKE YOU”Brand Film teaser.
Earlier in 2024, BELIFT LAB and HYBE were confronted with plagiarism accusations due to the aesthetic and musical similarities between ILLIT and NewJeans.
These allegations were also brought up by Min Hee Jin during her widely discussed press conference in April, stirring up debates within the K-pop community and exacerbating the conflict between ADOR and HYBE.
ILLIT’s teaser has incited speculation from netizens, keenly observing how the group’s concept may evolve post-controversy.
In the comments section, K-netizens noted the incorporation of Japanese elements in the trailer, while others remarked that the teaser radiated “SM vibes.”A few acknowledged that such changes are commonplace during comebacks.
Here are some of their reactions:
- “It seems HYBE has a fondness for Japanese culture recently, from the props to the Japanese books and subtitles, everything is Japanese.”
- “This gives off an SM vibe. Are they still hiring from there?”
- “They definitely love Japan.”
- “This feels more like a copy of Red Velvet than NewJeans.”
- “I can definitely see some f(x) influence.”
- “Isn’t changing concepts expected with every comeback?”
- “I’m glad they switched it up.”
What do you think about this? Share your thoughts with us in the comments!
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