Frontier Developments recently experimented with artificial intelligence in their upcoming title, Jurassic World Evolution 3. However, strong backlash from players prompted the studio to swiftly reconsider their approach.
The developer disclosed on Steam that the scientist portraits were created using generative AI. This announcement was met with widespread criticism, as fans labeled the decision as “lazy, ” “pathetic, ” and “desperate.” Many players felt that the choice to utilize AI over skilled human artists undermined the creative process.
Frontier Developments Reverses AI Decision
In an unexpected move, Frontier quickly removed the AI-generated scientist portraits from the game entirely. Their prompt response sent a clear message: players are not ready to relinquish the creative aspects of game design to machines.

In the Jurassic World Evolution series, scientists play a pivotal role that goes beyond mere avatars. They are responsible for critical operations such as fossil extraction, genome synthesis, and dinosaur incubation. A disgruntled scientist can easily wreak havoc on the park, potentially unleashing a T-Rex. Hence, players appreciate seeing the actual faces of these key characters.
The incorporation of AI into the portraits drew significant attention and ire from the community. One disgruntled player remarked, “With all the effort put into the game, you chose to cut corners with the avatars by using AI? This is unacceptable and must be rectified before the full release.”
Another user criticized the decision as “downright insulting to artists, ” expressing that it demonstrated a lack of commitment from Frontier Developments. The uproar was not solely about technology; it revolved around trust, artistic integrity, and the essence of creativity, which many believe should not be compromised for ease.
This AI disclosure resulted from Valve’s new regulations, which require developers to openly communicate the use of generative AI in any aspect of their games, including artwork, dialogue, and coding. While not legally mandated, this policy is crucial for transparency on the Steam platform.
The broader landscape of AI in gaming presents a mixed bag. For instance, Fortnite’s AI version of Darth Vader was both entertaining and problematic, receiving vocal approval while also being misused by players. Conversely, inZoi’s AI features did not resonate with users at all.
Ultimately, the reaction to Frontier’s AI portrayal serves as a reminder that players deeply value artistry and craftsmanship, particularly when they are engaged in nurturing their own in-game dinosaur ecosystems.
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