Min Hee Jin’s “unique”character and style have sparked a lot of interest among Koreans, with even the outfit she wore at the press conference selling out.
Continue reading to discover the full story.
‘Min Hee Jin Effect’? ADOR’s CEO Outfit at Press Conference Becomes Popular in Market
On April 25, CEO Min Hee Jin held a press conference to respond to the allegation that she had attempted to “betray”HYBE and Bang Si Hyuk by trying to acquire the management rights of ADOR.
The conference, which took place at the Korea Conference Center in Gangnam-daero, Seocho-gu, Seoul, saw Min addressing various other controversies. These included her rumored involvement in GFriend’s disbandment, her supposed disapproval of LE SSERAFIM’s debut before NewJeans, her plans to step down at aespa, and more.
Following the press conference, Min Hee Jin quickly became a trending topic on multiple social media platforms, as netizens fervently discussed her powerful evidence that exposed Chairman Bang Si Hyuk.
Despite this, there were also many individuals who condemned her actions of including NewJeans and other artists, as well as her use of profanity.
Despite this, what garnered the most attention from K-netizens was Min Hee Jin’s choice of press conference attire, which appeared to be unsuitable for an official event.
Instead of her typical black suit or shirt, Min showed up in a laid-back outfit, sporting an LA Dodgers baseball cap and a green-striped pullover. Her hair was also unkempt, constantly falling out of place and contributing to her disheveled appearance.
While it is certain that some were embarrassed by her outfit, it is noteworthy that others were actually intrigued by it and even asked about where they could purchase it.
On the same day, both the pullover and cap worn by Min Hee Jin sold out. What’s unexpected is that the shirts were exclusively sold in a Japanese boutique, rather than being available on a regular Korean online shopping platform.
Upon viewing the “California General Store”website, it was noted that the Kelly pullover, priced at approximately 70,000 won ($1,210), was currently unavailable. This was attributed to the Min effect, resulting in all sizes of the product being sold out.
The official mall is currently selling the ’47 Brand’ LA Dodgers baseball cap in blue, which she was wearing, for 49,000 won ($847). However, it is currently out of stock.
The name of the product model is B-RGW12GWS-RYKK1709880951602086BL01.
Min Hee Jin Impresses K-Netz With Her ‘Star Quality’
Fans were perplexed by Min’s “star quality”and “unique”character, which seemed to be the reason behind the sell-out of her outfit.
Despite being interpreted as genuine support, K-Netz were actually mocking Min Hee Jin and making fun of the situation that HYBE and ADOR are currently facing.
During the press conference, Min appeared in inappropriate attire and used a range of profanity, curse words, and informal language. She continuously denied the accusations made by reporters and was extremely impolite at the official event, even raising her voice towards others.
Mocking comments such as these were left by netizens:
- “Her star quality is crazy.”
- “I want to buy it as well.”
- “She’s a character that has never existed before.”
- “Everything she does always became popular.”
- “She’s a huge hit.”
- “Will Min Hee Jin become an ambassador?”
- “This whole situation is so funny.”
- “I thought she was pretty, though.”
- “I used to have that cap, but I can’t use it anymore.”
- “Is this the new presentation look?”
- “Her star quality is unique.”
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