Kim Soo-hyun and Kim Sae-ron’s Past Relationship Controversy: Is This Another Case of the ‘Prada Curse’?

On March 10, a startling claim emerged concerning the alleged romantic involvement between Kim Sae-ron and Kim Soo-hyun, igniting a wave of debate across social media platforms. This revelation rekindled discussions about the infamous “Prada Curse, ” as netizens began to analyze its peculiar trend.

Understanding the Prada Curse

The so-called “Prada Curse” is an urban myth that has persisted for years, claiming that celebrities appointed as ambassadors for Prada often find themselves tangled in controversies or scandals. This theory has fueled speculation that association with the luxury brand may carry unforeseen consequences.

Several high-profile individuals are often cited as examples of this so-called curse, including:

Zheng Shuang: Involved in a controversial surrogacy case leading to significant backlash in China.
Kris Wu: Convicted and imprisoned for sexual assault, igniting immense public outrage.
Li Yifeng: Associated with a scandal surrounding prostitution.
Irene (Red Velvet): Under scrutiny for allegations of workplace bullying.
Chanyeol (EXO): Rumored to have faced personal relationship-related scandals.
Cai Xukun: Recently in the spotlight due to a private pregnancy scandal.
Kai Ko: Arrested for drug-related offenses, which severely impacted his professional trajectory.
Karina (aespa): Encountered criticism over her reported relationship with actor Lee Jae-wook.

Kim Soo-hyun’s Entanglement in Controversy

Kim Soo-hyun was officially appointed as a Prada brand ambassador on December 19, 2024. However, news surfaced on March 10, 2025, when the YouTube channel GaroSaero claimed that he had been romantically involved with Kim Sae-ron for approximately six years, starting their relationship in 2015. At the time, Kim Sae-ron was only 16, while Kim Soo-hyun was 30.

This emerging scandal has only served to amplify discussions surrounding the notorious “Prada Curse, ” raising questions about whether such patterns are mere coincidence or indicative of a deeper trend among the brand’s ambassadors.

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